App Marketing and UX/UI Specialist

CACI Products Company•Columbia, MD

20d

About The Position

We are seeking a highly skilled and experienced App Marketing and UX/UI Specialist to join our team. The ideal candidate will be responsible for promoting our mobile apps through strategic Google Ads campaigns and engaging social media initiatives, while also contributing to the app's user experience and user interface design. This role requires a proven track record of success in driving app downloads, user engagement, and customer loyalty, coupled with a strong understanding of UX/UI principles.

Requirements

Proven experience in managing Google Ads campaigns, with a specific focus on App Campaigns.
Demonstrable experience creating and executing successful social media campaigns.
Strong understanding of UX/UI principles and the ability to apply them to improve app design.
Proficiency with marketing analytics and data analysis tools, such as Google Analytics, Google Ads Manager, and social media platform analytics.
C opywriting and communication skills, with a keen eye for detail.
Ability to think creatively and strategically, and to work both independently and as part of a team.
Strong organizational skills.

Nice To Haves

Bachelor's of Science in IT-related field of study.
2+ years of experience developing in a professional environment.
Any cloud certifications (AWS or Azure preferred).
Familiarity with DevOps tooling (for example, Jenkins, Salt, Gitlab).

Responsibilities

Develop, execute, and manage comprehensive Google Ads campaigns specifically for app promotion, including App Campaigns, Search, Display, and Video campaigns.
Conduct in-depth keyword research and audience analysis to identify target demographics and optimize campaigns for maximum reach and effectiveness.
Write compelling ad copy and headlines that align with brand voice and drive user action.
Monitor campaign performance, analyze key metrics and make data-driven adjustments to optimize for a higher return on investment (ROI).
Implement A/B testing on ad creatives, copy, and landing pages to continuously improve performance.
Manage and allocate budgets effectively across various campaigns to achieve business objectives .
Create and implement creative social media marketing strategies to promote our apps across platforms like Facebook, Instagram, and Twitter .
Develop a content calendar and curate original, high-quality content (e.g., images, videos, posts) that resonates with our target audience.
Manage social media accounts, monitor engagement, and respond to comments and messages to build a strong online community.
Plan and execute paid social media advertising campaigns to drive app installs and user acquisition.
Track and analyze social media metrics to measure campaign success and identify trends.
Collaborate with the development and design teams to improve the app's user experience (UX) and user interface (UI).
Conduct user research, including surveys, interviews, and usability testing, to gather insights and identify pain points.
Create wireframes, prototypes, and user flows to design intuitive and user-friendly features.
Ensure a cohesive and consistent user experience from marketing materials and ads all the way through to the in-app experience.
Stay up-to-date with the latest UX/UI trends, tools, and best practices.