Anthropologie Associate Manager, Analytics

Anthropologie • Philadelphia, PA

99d

About The Position

Anthropologie is seeking an Associate Marketing Analytics Manager with a strong background in Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to help us better understand the effectiveness of our marketing investments. In this role, you’ll work closely with digital marketing, data science, and our external vendor teams to advise, implement, and maintain attribution models that inform Anthropologie’s marketing strategy and budget allocation. You’ll be hands-on with data and modeling, while also helping translate complex findings into actionable insights for marketing decision-makers. This is a great opportunity for an analyst or early-career manager looking to deepen their expertise in marketing measurement while working with a collaborative, data-driven team.

Requirements

• 3–5+ years of experience in marketing analytics or related data roles, with direct exposure to attribution modeling.
• Strong understanding of MMM, MTA, and marketing performance metrics (e.g., CPA, ROAS, LTV).
• Experience working with statistical modeling tools or collaborating with data science teams on model development.
• Proficiency with SQL and BI platforms like Looker, Tableau, or Power BI.
• Comfortable working with large, complex datasets and interpreting results in a marketing context.
• Strong communication skills — able to explain analytical concepts to non-technical stakeholders.

Responsibilities

• Support the design and deployment of MMM and MTA frameworks in partnership with our outside vendor to evaluate the impact of marketing efforts across channels.
• Conduct in-depth performance analyses to understand incremental lift, optimize spend, and inform strategic decisions.
• Analyze cohort behavior to understand how acquisition sources, messaging, and timing impact customer retention and lifetime value.
• Collaborate with data science and marketing teams to improve attribution accuracy and ensure modeling efforts align with business goals.
• Maintain and advise on models that link long-term KPIs (e.g., CPA, LTV, ROAS) to short-term marketing performance indicators across channels and campaigns.
• Design and implement dashboards that visualize the relationship between marketing activities and downstream metrics like CPA, LTV and churn.
• Work with paid media teams to guide channel planning, budget forecasting, and testing strategies.
• Assist in evaluating data sources and defining requirements to support ongoing attribution efforts.
• Contribute to the evolution of our measurement strategy, including integrating AI-powered tools to surface insights and accelerate analysis workflows.
• Collaborate with finance and growth teams to align marketing spend with profitability goals, using predictive analytics to forecast ROI.
• Test and validate hypotheses around marketing strategy changes using A/B testing and causal inference techniques.

Benefits

• Medical
• Dental
• Vision
• PTO
• Generous employee discounts
• Retirement savings
• And much more!

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees