Annuity Product Marketing Specialist

Lincoln Financial Group-posted 3 months ago
$53,500 - $96,300/Yr
Full-time • Entry Level
Radnor, PA
Insurance Carriers and Related Activities
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Are you an innovative, collaborative, results-driven marketer with a desire to join an award-winning, digital first marketing department? Let's talk! We're seeking a Marketing Specialist to join our Annuity marketing team. Working in an agile pod structure, you will play a pivotal role in developing and executing end-to-end marketing strategies that'll drive sales and help achieve business goals for Lincoln's broad offering of Annuity products—while also helping consumers by educating them on the importance of protected income strategies for their family and financial plan.

  • Demonstrating a strong understanding of current and emerging developments/market trends for the financial industry and annuity market; assessing impact, and collaborating with marketing, product, sales and management to implement and drive marketing programs, content and campaigns, to drive current and future solutions.
  • Building relationships, serving as a subject matter expert, and partnering with internal & external stakeholders to elicit, defining and transform concepts into simple positioning and marketing stories.
  • Partnering with key stakeholders to set marketing strategy across all channels - content, social, advertising, digital marketing, web, etc.
  • Identifying and recommending process improvements and solutions to improve marketing programs and processes.
  • Leading, directing, and coordinating the development, layout and design of marketing material—from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning and reporting.
  • Communicating marketing plans and ensuring there's understanding and buy in by all stakeholders and team members.
  • Ensuring full collateral set is accurate, relevant, and compliant with regulatory requirements and consistent with Lincoln's editorial and brand standards.
  • Analyzing and guiding the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
  • Championing and enhancing organizational initiatives by positively influencing change management and departmental/enterprise initiatives.
  • Having fun, continuously demonstrate curiosity, and be willing to test and learn new approaches and go-to-market strategies.
  • 1 - 3+ Years experience in financial services or marketing directly aligned to the specific responsibilities for this role.
  • Effective written and verbal communication skills.
  • Analytical skills and close attention to detail is necessary.
  • Demonstrates excellent organizational skills with the ability to prioritize work and balance multiple projects in a time-sensitive environment, and meeting deadlines.
  • Ability to evaluate information and implications of a course of action or solution.
  • Ability to adapt quickly in a changing work environment.
  • Bachelor's degree or equivalent work experience.
  • Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes.
  • Leadership development and virtual training opportunities.
  • PTO/parental leave.
  • Competitive 401K and employee benefits.
  • Free financial counseling, health coaching and employee assistance program.
  • Tuition assistance program.
  • Work arrangements that work for you.
  • Effective productivity/technology tools and training.
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