Ancillary Manager - Landmark Credit Union Live

Live Nation Worldwide•Milwaukee, WI

3d•Onsite

About The Position

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . Are you organized, passionate about ancillary sales, have experience in how to bundle products to maximize revenue, foster an environment of innovation and experimentation with product sales, and love music? Do you love to spend time in our venues, are you detail-oriented, and do you like digging into concert data and metrics? If so, this is the Live Nation position for you. THE JOB The Ancillary Manager oversees all ancillary operations and sales initiatives at the venue, ensuring a seamless and profitable guest experience. This role manages product offerings such as Fast Lane, VIP Clubs, parking upgrades, and other guest amenities. The Ancillary Manager is responsible for driving revenue, maintaining brand standards, leading the ancillary crew, and ensuring smooth execution from setup to closeout each event day.

Requirements

Strong leadership and communication skills with experience managing staff
Proven ability to drive sales and meet or exceed revenue goals
Excellent organizational skills and attention to detail
Comfortable using point-of-sale systems and managing financial reconciliations
Ability to work in a fast-paced, guest-facing environment
Flexible schedule, including nights, weekends, and holidays
Proactive, hands-on leader with a focus on results and guest satisfaction
Skilled multitasker who thrives under pressure
Strong sense of ownership and accountability
Team-oriented mindset with a passion for live events
Must be able to stand and walk for long periods of time, outdoors, in all weather conditions
Must be able to lift up to 25+ pounds
Other duties as assigned

Nice To Haves

Experience in live entertainment, hospitality, or event operations preferred

Responsibilities

Lead all ancillary sales programs to maximize per-cap spending and meet revenue goals.
Actively monitor sales performance during events and adjust strategies as needed.
Accurately reconcile sales and inventory following each event and maintain proper documentation.
Oversee setup, operation, and breakdown of all ancillary areas (e.g., lawn chair rentals, Fast Lane, signage, general store).
Manage inventory, ensuring accurate counts, organization, and timely restocking of products.
Recruit, train, schedule, and supervise Ancillary Crew Members.
Provide ongoing coaching to improve sales techniques and guest interaction.
Lead pre-show meetings to review goals, assignments, and best practices.
Maintain a visible presence during events to monitor guest flow and service quality.
Resolve guest issues quickly and professionally, ensuring a positive experience.
Ensure all ancillary touchpoints are clean, welcoming, and efficiently operated.
Provide post-event reporting on sales, staffing, and operational highlights.
Track trends and identify opportunities for process improvements or new offerings.
Communicate regularly with regional and corporate teams to align goals and share best practices.