Analytics Manager

PMG•Dallas, TX

23d

About The Position

We are PMG Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You’ll Be Working With At PMG, we believe data is more than numbers—it’s the key to unlocking smarter strategies and meaningful connections between brands and their audiences. As a Manager of Analytics and Measurement, you’ll join our innovative Analytics and Data Science practice, a team dedicated to creating dynamic, integrated analytics solutions that drive business success. We work across digital marketing channels—Paid Search, Programmatic Display, Social, Video, Affiliate, Brand, and Mobile—to help some of the world’s most recognized brands make smarter decisions and achieve their goals. In this role, you’ll collaborate with talented professionals across Media, Client Strategy, Ad Operations, and Technology to deliver actionable insights and custom analytics solutions for clients across a variety of industries. You’ll also lead and mentor a team of analysts, fostering a supportive environment that values growth and excellence. If you’re passionate about turning data into strategies that matter, this is your opportunity to make an impact.

Requirements

5+ years of Analytics and Measurement experience or a related field, with a bachelor’s or master’s degree
1+ years of experience managing a team of 3+ direct reports, with a proven ability to coach, mentor, and empower team members while ensuring accountability.
A high level of emotional intelligence and a collaborative approach to leadership.
Strong knowledge of marketing measurement frameworks, including media mix modeling, lift testing, and incrementality testing.
Hands-on experience with data warehousing solutions like Amazon Redshift, BigQuery, or Snowflake to manage and analyze large datasets.
Proficiency in SQL for querying, analyzing, and overseeing data processes to support marketing analytics.
Familiarity with data visualization tools such as Tableau, Looker Studio, or Power BI to create clear, actionable insights.
Experience implementing and managing ETL pipelines to streamline data workflows and ensure data accuracy.
Knowledge of Python or R for advanced data manipulation and statistical modeling
Proficiency with Excel/Google Sheets for quick data manipulation and modeling and experience with dbt
Experience working with ad tech and digital marketing data, with a deep understanding of how data drives decision-making across channels.
Strong communication and presentation skills, with the ability to distill complex analytics into actionable recommendations.
Proven ability to build relationships in fast-paced, cross-functional environments and deliver results under tight timelines.
A passion for working with diverse teams and fostering an inclusive culture of collaboration and learning.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Nice To Haves

Master’s in Marketing Analytics, Applied Analytics, Business Analytics, Data Science or a similar domain is a plus
Familiarity with data governance and data privacy regulations (especially in the financial services industry) is a plus

Responsibilities

Lead the delivery of analytics and measurement solutions for PMG’s Financial Services and Retail clients, ensuring every project is actionable, insightful, and aligned with client goals.
Partner with clients to understand their marketing measurement challenges, crafting solutions that drive results and elevate their strategies.
Scope, plan, and manage projects from start to finish, defining deliverables, timelines, and resource needs to ensure seamless execution.
Collaborate with cross-functional teams—including Media, Client Strategy, Data Science, and Engineering—to design and implement measurement strategies tailored to client objectives.
Translate complex analytics into clear, meaningful insights for both technical and non-technical audiences, empowering teams and clients to act with confidence.
Oversee the development and maintenance of custom analytics solutions, from data sourcing to SQL to data visualization, while managing requests and troubleshooting issues.
Manage internal and external communications to ensure smooth collaboration and alignment across teams and stakeholders.
Mentor and coach a team of data visualization analysts and data engineers, fostering their growth while holding them accountable for delivering high-quality work.
Stay ahead of marketing measurement trends, tools, and best practices, contributing to PMG’s thought leadership and driving innovation.
Support business development by contributing to RFPs and identifying opportunities to grow client accounts through analytics solutions.