Analytics Lead, Strategic Marketing

Vanguard•Malvern, PA

52d•Hybrid

About The Position

Analyzes data, assesses trends and develops actionable insights and recommendations in support of large strategic business initiatives. Actively develops the analytics community at Vanguard by coaching others internally and participating in external events. Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where your work directly influences strategy and performance? Vanguard is looking for a Strategic Marketing Analytics Lead to join our dynamic team and drive smarter marketing through data. As a Marketing Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.

Requirements

5+ years of experience in marketing analytics or business intelligence.
Proficiency in Tableau, SQL, Excel, and Adobe Analytics.
Strong analytical and storytelling skills.
Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)
Ability to manage multiple priorities and meet deadlines.

Nice To Haves

Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution a strong plus

Responsibilities

Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
Proactively expands knowledge of business and analytics and shares with team members. Shares and documents best practices.

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