Analytics Engineer (Hybrid) - Marketing
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About The Position
The Analytics Engineer at Weedmaps will be a key technical contributor within our Data organization, focused Marketing & Growth. In this role, you will build and maintain data pipelines and analytics frameworks that power our marketing intelligence and growth initiatives. You will collaborate extensively with marketing, product, and data science teams to drive data-informed decision making across our customer acquisition and retention strategies. The ideal candidate combines strong technical skills with marketing domain knowledge and can translate business requirements into scalable data solutions that deliver measurable impact on our growth metrics. As part of our Data organization, you will develop robust analytics systems that address unique challenges in our marketplace, including attribution modeling, customer acquisition cost calculation, lifetime value analysis, and marketing performance measurement. The explosive growth of the industry requires increasingly sophisticated analytics solutions that can scale with our business and comply with complex regulatory requirements.
