OneMagnify-posted 4 months ago
Full-time • Mid Level
MI
501-1,000 employees

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion. OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India. We are looking for an Analytics and Insight Lead to join our Customer Analytics organization! This person will lead high-performing individuals embedded within our diverse client base with a specific focus on CRM analytics and insights. This role integrates CRM strategy, advanced analytics, data science, and partner engagement. This individual will be a key connector between client business needs and data-driven solutions that power audience segmentation, campaign optimization, operational efficiency, and personalized customer experiences.

  • Function as the primary analytics lead for CRM initiatives, directly working with client marketing, product, and data teams.
  • Translate client goals into measurable vital metrics, actionable insights, and analytical plans.
  • Support planning activities for campaign targeting, lifecycle marketing, and retention efforts.
  • Collaborate with a team of analysts and data scientists focused on customer segmentation, campaign measurement, predictive modeling, and AI applications.
  • Coordinate end-to-end delivery of analytics projects, ensuring quality, timeliness, and impact.
  • Provide mentorship and technical guidance to junior team members.
  • Design and lead all aspects of customer analytics workflows, including segmentation, A/B testing, incremental lift studies, and dashboard reporting.
  • Champion the use of innovative techniques such as machine learning, generative AI, and embedded AI agents to improve marketing efficiency.
  • Ensure accuracy, scalability, and repeatability in all analytics solutions.
  • Work closely with client data engineering teams to ensure clean data pipelines and proper integration into reporting environments (e.g., internal AI platforms, Snowflake, Salesforce, GCP, AWS).
  • Partner with cross-functional teams to support new data sources and modeling opportunities.
  • 5-7 years of proven experience in analytics, data science, or CRM strategy within a marketing or consulting environment.
  • Proven track record in leading and managing client-facing relationships.
  • Strong background in statistical modeling, campaign measurement, and experimental design.
  • Familiarity with first-party CRM data systems, CDPs, and enterprise-level marketing stacks.
  • Hands-on expertise with SQL, Python, and visualization tools (e.g., Power BI, Tableau).
  • Comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.
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