Analytics Analyst

Bimbo Canada•Irving, TX

33d

About The Position

Bimbo Bakeries USA is looking for a data-driven, detail-oriented Analytics Analyst to join our Media Analytics team. This role will be instrumental in transforming complex media and e-Commerce data into actionable insights that drive brand performance and business growth. You'll work across a variety of digital and traditional media channels, supporting brand performance.

Requirements

Bachelor's degree in Marketing, Analytics, Statistics, Economics, or a related field
2-4 years of experience or schooling in media analytics, marketing analytics, or a similar field
Proficiency in Microsoft Excel (pivot tables, advanced formulas, etc.)
Experience building dashboards in Tableau or similar BI Tools
Strong understanding of marketing media metrics (CPM, CTR, ROI, etc.)
Comfortable working with large datasets and multiple data sources
Background in regression & attribution modeling and data querying tools (SQL, Python, etc.)

Responsibilities

Analyze and report on media performance across brand and e-commerce campaigns (paid social, display, search, retail media, etc.)
Develop dashboards and visualizations in Tableau to communicate insights to stakeholders integrating data from multiple data sources
Assist with managing and reporting various analytical models including MMM and with volume forecasting from those models
Manage, clean, and manipulate large datasets using Excel and other tools
Collaborate with media planners, brand managers, and e-commerce teams to align reporting with business goals
Identify trends, anomalies, and opportunities in media performance data
Support test-and-learn initiatives and A/B testing analysis
Present findings and recommendations in a clear, compelling way to both technical and non-technical audiences