Analyst: Things To Do

Tripadvisor • Needham, MA

243d • $90,000 - $115,000 • Remote

About The Position

At Tripadvisor, we believe that we are better together, and we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. We want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. We are a world-class Search Marketing team that manages large scale marketing campaigns across all areas of travel through SEM, Meta Marketing, and SEO. In this role, you will be primarily focused on Experiences Meta Marketing program development, but you will have exposure to broader team functions and the opportunity to engage in cross-channel initiatives. This is your chance to join an iconic travel brand, and you will be an active driver of growth in an emerging channel. We have a data-driven approach with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts. This is a unique opportunity for a smart, data-savvy paid marketing professional to step up to the next level in their career. As an analyst in the team, you will be empowered by data and responsible for conducting analysis and unearthing growth opportunities. You will also manage A/B tests from start to finish, owning everything from test design to optimizing at scale. By working cross-functionally with engineers, data scientists, publisher partners, and internal stakeholders you will be able to drive incremental profit, lead continuous experimentation, grow the business, and achieve operational excellence.

Requirements

• 2+ years of experience working as a paid marketing analyst (large scale, global experience preferred)
• Problem solver who enjoys analyzing large amounts of data and is results driven
• Ability to run and interpret tests - for example ad testing, A/B or multivariate
• Analytical and data driven, able to produce actionable insights
• Highly organized and a self-starter
• Strong communication skills both verbally and in presenting data
• Other relevant skills include: Google Ads, Bing Ads, working cross-functionally (particularly with technical teams)
• Prior experience with running feed-based marketing campaigns and knowledge of SQL/Tableau

Responsibilities

• Manage large, global marketing campaigns
• Design, conduct, analyze, and report on A/B tests for different business functions
• Lead data analysis, identify profit/growth opportunities, and uncover actionable insights
• Work collaboratively with data scientists and engineers to improve tools and automate processes
• Conduct user funnel/segment analysis to better understand the users, and provide insights for UX improvements
• Optimize landing page experience by working cross-functionally with product and content teams
• Partner with external publishers (Google, Microsoft etc.) and stay abreast of the latest developments in Performance Marketing

Benefits

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members
• Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Administrative and Support Services