Analyst, Programmatic

PUBLICIS GROUPE•New York, NY

41d

About The Position

The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation. This is a junior-level role requiring around 6+ months of experience in programmatic or paid social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.

Requirements

Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
6+ months of experience within programmatic or paid social
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsibilities

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
Maintain and organize campaign-specific materials in team's shared document repository
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags into ad exchange environments
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage
dental
vision
disability
401k
paid time off