Analyst, Product Marketing

Visa • Austin, TX

217d • $84,600 - $149,550 • Onsite

About The Position

We are seeking a Product Marketing Analyst to join the Pismo Product Marketing & Content team to help tell the story of Pismo and boost our market presence globally. The ideal candidate will thrive at the intersection of product, data, and go-to-market strategy, playing a crucial role in empowering our sales force by developing compelling narratives and creating impactful sales materials that align with our GTM strategy. You'll be responsible for generating actionable insights from product usage, market intelligence, and customer feedback to refine positioning, messaging, and enablement across our product portfolio. This role requires strong analytical, communication, and organizational skills, along with a passion for technology and team spirit. If you're ready to make a real impact, this role is perfect for you!

Requirements

• 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
• Possess a deep empathy for users and adapt communication styles to effectively engage diverse audiences, highlighting Pismo's unique value.
• Have a strong passion for technology, eager to understand how things work, and capable of translating complex technical concepts into accessible, everyday language.
• Have some exposure to or interest in the banking, payments, or SaaS industry, offering a foundational understanding and enthusiasm for learning more about the market landscape.
• Possess strong analytical skills, capable of interpreting data and making informed, data-driven decisions.
• Efficiently manage complex, interdependent projects, ensuring various workstreams remain aligned and on schedule.
• Work seamlessly across Marketing, Sales, Product, and other departments across Visa, leveraging diverse expertise to successfully execute initiatives.

Nice To Haves

• 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Experience in global roles collaborating with regional teams

Responsibilities

• Equip Sales with the assets and training they need to convey Pismo's value, close deals, and shine in front of prospects.
• Work with Product and Engineering teams to understand technical capabilities and translate them into compelling value propositions.
• Support the creation of technically accurate product briefings, solution briefs, and demo scripts.
• Be the guru of our competitive landscape and key audiences, continuously updating our messaging with fresh insights.
• Work hand-in-hand with the Growth team to craft and execute marketing campaigns that capture attention and generate demand.
• Dive into data to track and report on KPIs like impressions, clicks, web visitors, and more, ensuring our strategies hit the mark.
• Act as a vital connector between Product, Marketing, and Sales, developing strategies and resources that drive unified success.
• Work closely with regional teams to bridge global strategies with local insights, ensuring our approach resonates with diverse markets and addresses unique local needs.
• Keep executives and other key stakeholders in the loop with clear updates on enablement strategies, progress, and results.

Benefits

• Medical
• Dental
• Vision
• 401 (k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree