ANALYST PRODUCT MARKETING IV

TE Connectivity • Middletown, PA

152d • $137,300 - $206,000

About The Position

TE Connectivity is seeking a highly skilled Product Marketing Analyst to join our Digital Data Networks (DDN) Business Unit. This role is ideal for professionals with 8+ years of relevant experience in product marketing, particularly within the AI, Cloud, and Enterprise technology sectors. You will play a pivotal role in driving go-to-market strategies, analyzing market dynamics, and supporting the success of innovative products that empower our AI/Cloud/Enterprise customers.

Requirements

• Minimum of 8 years in product marketing, with hands-on experience in product launch planning and execution within B2B technology markets - Preferably in AI, Cloud, or Enterprise technology solutions.
• Bachelor’s degree in marketing, Business, Computer Science, or a related field; advanced degree preferred.
• Deep understanding of AI, Cloud infrastructure, and enterprise IT ecosystems.
• Strong foundation in core marketing principles, including positioning, messaging, and campaign execution.
• Proven ability to manage multiple projects simultaneously, meet deadlines, and coordinate cross-functional teams effectively.
• Ability to interpret market data and apply insights to execution plans.
• Exceptional written and verbal communication skills; ability to simplify complex topics for diverse audiences.
• Proven ability to work effectively with cross-functional teams in a fast-paced environment.

Responsibilities

• Stay current on industry trends, emerging technologies, and competitive developments in AI, Cloud, and Enterprise markets.
• Leverage market intelligence to inform product positioning and strategic messaging.
• Develop and execute go-to-market plans for new and existing DDN products & portfolios.
• Collaborate with cross-functional teams (Product Management, Sales, Engineering) to ensure alignment and successful product launches.
• Craft compelling value propositions and messaging tailored to enterprise audiences.
• Translate complex technical features into clear, customer-centric benefits.
• Create sales tools, presentations, and training materials to support the sales team.
• Provide competitive insights and objection-handling tools such as FAQs and battle cards to help sales confidently address customer concerns and improve win rates.
• Track and report on product marketing KPIs, campaign effectiveness, and market share growth.
• Recommend adjustments to strategies & GTM plan based on data-driven insights.

Benefits

• A comprehensive benefits package including health insurance
• 401(k)
• disability
• life insurance
• employee stock purchase plan
• paid time off
• voluntary benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees