Analyst, Paid Social Media

NBC • New York, NY

95d • $65,000 - $75,000

About The Position

The Social Partnerships Team builds and operates a portfolio of ad sales partnerships with leading and emerging digital platforms, including TikTok, Meta, YouTube, and more. That includes identifying profitable revenue opportunities, developing the structure, capabilities, go-to-market strategies, and execution plans necessary to capture growth opportunities and driving those plans to implementation and through ongoing operations. We partner closely with the sales teams and content teams to manage and drive rapid revenue growth. The high-growth digital Partnerships team is seeking an exceptional, results-oriented individual to support our revenue generating social media product line as the Analyst, Paid Social Media.

Requirements

• 2+ years experience, preferably within a media publishing, ad agency, brand marketing, or social platform environment.
• Proficiency in social media platforms' ad managers (e.g., Meta Ads Manager, TikTok Ads Manager).
• Strong analytical skills with the ability to interpret data, derive insights, and communicate findings effectively.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Exceptional communication skills and a collaborative mindset.
• Dependable, committed individual, especially with regard to monitoring critical social campaigns in the evenings and weekends.

Nice To Haves

• Entrepreneurial spirit, owner mindset, attention to detail, customer-focused, and creativity in problem-solving & troubleshooting.
• Have a drive to constantly learn and grow within a nimble team that strongly believes in smart experimentation, agility, mutual respect, collaboration, and having fun.
• Personify humble confidence and dependability.

Responsibilities

• Lead end-to-end execution of NBCU Ad Sales paid social media campaigns across platforms including TikTok, Facebook, Instagram, LinkedIn, and others.
• Collaborate with internal stakeholders to gather campaign objectives, assets, and client requirements.
• Partner with external platform & partner teams to ensure accurate and timely campaign launches.
• Monitor pacing and identify optimization recommendations, ensuring delivery is met against KPIs.
• Analyze campaign data to generate performance insights and actionable recommendations for internal stakeholders.
• Prepare and present comprehensive post-campaign reports.
• Serve as a subject matter expert on paid social media products and platforms.
• Stay informed about the latest trends, platform updates, and best practices in paid social advertising.
• Educate internal teams about product capabilities and best practices.
• Act as the primary liaison between internal and partner teams, ensuring seamless communication and alignment.
• Build strong relationships with cross-functional teams to improve workflow efficiency and campaign outcomes.

Benefits

• Hybrid work environment with a minimum of three days in the office per week, increasing to four days per week starting January 2026.
• Salary range: $65,000 - $75,000.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Broadcasting and Content Providers