The position is responsible for maximizing net revenue and margins from the casino by providing transparency, process improvement, and analytical support. This role is also responsible for partnering with VIP Program operations and the Club Royale rewards program to increase program engagement. Additionally, this role supports the database marketing reinvestment strategy and analysis of Direct Mail and Email campaigns, and partners with Marketing, Consumer Outreach, and Revenue Management to drive aggressive growth in casino bookings at the most profitable margins possible. The success of this role will be measured by growth and profitability across all casino segments. This role will report to the Casino Analytics Manager.