Analyst, Marketing Analytics Capabilities

Humana • Tampa, FL

19h • Remote

About The Position

Become a part of our caring community and help us put health first Become a part of our caring community Join Humana’s Integrated Marketing Analytics team as an Analyst, Marketing Analytics Capabilities, where you’ll support the development and maintenance of tools that power our marketing analytics ecosystem. Role Responsibilities As a member of the Marketing Analytics Capabilities team, you’ll assist in enhancing and maintaining marketing analytics platforms that support performance measurement and strategic decision-making. You’ll contribute to tool governance, documentation, and adoption efforts, helping ensure stakeholders have access to reliable, user-friendly solutions that drive insight and impact.

Requirements

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 1+ years of experience in marketing analytics, business intelligence, or data platform support roles.
• Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks.
• Experience assisting with third-party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment.
• Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis.

Nice To Haves

• Exposure to identity resolution platforms such as LiveRamp, Neustar, or similar vendors.
• Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager.
• Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS).
• Knowledge of HIPAA and data privacy standards
• Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities
• Experience with automation or data integration processes

Responsibilities

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution).
• Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi-touch attribution.
• Contribute to documentation and governance efforts to ensure tools are well-managed, accessible, and aligned with business needs.
• Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions.
• Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees