Analyst II - Digital Analytics

State Employees' Credit Union•Raleigh, NC

14d•Hybrid

About The Position

If you are motivated and believe in the credit union philosophy of "People Helping People," join our team! Position Overview: The Analyst II-Digital Analytics position is responsible for delivering actionable insights on performance, usage, adoption, and trends across SECU’s digital platforms (e.g., public website, online and mobile banking). This role requires demonstrated expertise in Adobe Analytics and a passion for using data to tell a story, influence decisions, and optimize digital experiences. The analyst will build and maintain dashboards and reports using industry-leading tools (e.g., Adobe Analytics, Tableau, Microsoft Power BI), conduct deep-dive analysis, and collaborate with cross-functional teams to improve member engagement and drive business outcomes.

Requirements

2+ years of expertise in digital analytics or business intelligence, preferably in a digital environment.
Demonstrated expertise in Adobe Analytics is required.
Proficiency in data visualization tools such as Tableau or Power BI preferred.
Strong analytical and critical thinking skills, with the ability to independently analyze data and present insights.
Experience collaborating with cross-functional teams and managing multiple priorities.
Clear communication skills and ability to translate data into actionable business insights.
Experience with office productivity tools (e.g., Microsoft Excel, PowerPoint, Word, Outlook).
Basic knowledge of database querying tools (e.g., SQL) or similar data management tools.
Experience on medium to large scale, cross-functional projects are a plus.
Bachelor of Science Degree in Technical or Business-related field and 2+ years in digital analytics.
OR High School Diploma or GED and 4+ years in digital analytics.

Nice To Haves

Experience in financial service or another regulatory industry.
Familiarity with Adobe Experience Cloud (e.g., Target, AEM).
Understanding digital marketing metrics and/or journey analysis.
Knowledge of HTML, JavaScript, or tag management tools is a plus.
Advanced degree or Certifications in Analytics, Computer Science, Statistics, Data Modeling, or similar field are preferred.
Experience in the financial services industry is preferred

Responsibilities

Use Adobe Analytics to track, analyze, and interpret data related to digital platform performance, user behavior, and engagement trends. Ensure data accuracy through tag validation and collaboration with development teams.
Develop and maintain dashboards and reports using Adobe Analytics, Tableau, Power BI, or other BI tools, in partnership with senior team members. Contribute to knowledge sharing and cross-training to support team continuity.
Collaborate with digital product, UX, marketing, IT, and stakeholders to define KPIs, identify optimization opportunities, and measure the impact of digital initiatives.
Support A/B testing and multivariate testing efforts through setup, tracking, and performance analysis.
Description of responsibility (10 %)
Stay current on industry trends and best practices in digital analytics and user experience measurement to drive continuous improvement.

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