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The Deal Pricing Analyst will develop end-user pricing for Strategic and Enterprise customer opportunities for all products and services proposed by Ricoh, including hardware, software, equipment service, managed services, and professional services. Through thorough analysis of proposal components and pricing strategy provided by the Deal Manager, the Deal Pricing Analyst will prepare a financial analysis that identifies the target end-user price and resulting margin for each component of the deal, as well as the overall opportunity. The Analyst will leverage existing price support programs and established pricing structures to create end-user pricing, evaluate resulting Ricoh margins, and identify the variance in price from target Ricoh price and margin ranges. The Analyst will also perform financial risk assessments, identifying optimal, expected, and worst-case scenarios for both revenue and cost for proper decision-making on final pricing. Additionally, the Analyst will format end-user pricing in an easy-to-read and understand format that aligns with the specific requirements of the customer. The Deal Pricing Analyst will deeply engage with Ricoh Marketing and Services teams to gain a full understanding of Ricoh hardware, software, and services capabilities, including upcoming products and services, to lead the recommendation of different components based on the best pricing option for each customer. They will also help drive strategies within the department to increase efficiency and effectiveness of the team, including innovative ways to meet customer needs, particularly focusing on risk assessment, cash flow, and revenue impacts of certain pricing structures and deal price targeting based on competitive benchmarks. Detailed and advanced analysis of market pricing trends, including Ricoh's own pricing and margin trends, will drive the Analyst's recommendations on target price points required to achieve target win rates.