Analyst - Digital Optimization eComm

Chico's FAS • Fort Myers, FL

70d

About The Position

This position is responsible for managing and maintaining ecommerce testing and general web analytics support. This includes test creation, analysis, collaboration with cross functional departments to create meaningful site operations and customer journey optimizations. This position will assist with reporting, dashboard building, analysis. Key knowledge of web analytics tools and website testing software will be required. The scope of the position will include web analytics, testing results, optimization, and website best practices. As a key member of the customer experience team tasks will span from the planning stage all the way through the data and optimization stage and concluding with the release cycles of each website.

Requirements

• Bachelor's degree in business, Analytics, Computer Science, Statistics, or Information Technology required.
• 6+ years demonstrated application (internship, co-op, work experience) in online testing, web analytics, data or business intelligence field.
• Understanding of online marketing and testing principles, including but not limited to: conversion optimization, cross- and upsell, audience segmentation, A/B testing, merchandising, web analytics etc.
• Strong web analytic tools required such as Google Analytics 4, Adobe Target, Adobe Analytics, A/B Tasty, Google Cloud Platform, Looker, Tableau.
• Ability to plan, coordinate and support multiple projects of various complexities.

Responsibilities

• Lead testing analyst leveraging testing and analytics tools.
• Collaborate with business stakeholders to develop, guide, and launch tests.
• Work closely with ecommerce operational teams to support and enhance workflow processes and maximize the potential of existing product capabilities.
• Brainstorm and drive ideas through A/B testing lifecycle.
• Conduct competitive and data driven analysis and industry research to identify gaps and opportunities that will further inform the testing roadmap.
• Analyze data to support project goals; evaluate project progress and results; review data results with team members to ensure accuracy; and translate results into specific business actions.
• Collaborate with teams to design, build, maintain and manage advanced Data Studio dashboards that meet product requirements.
• Work cross-functionally to gather insights which will improve business results.
• Assist with the development and execution of measurement and reporting which accurately reflects business results and informs future decisions.
• Monitor and maintain data quality and integrity.
• Align with the current process for information maintenance and testing accuracy.
• Lead or participate in multiple testing projects by completing and updating project documentation; managing project scope; ensuring efficient and on-time delivery of testing framework.

What This Job Offers

• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: Bachelor's degree