Analyst-Digital Brand Advocate
About The Position
The Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
Requirements
- Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
- 2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience
Nice To Haves
- Experience in vendor management systems, digital marketing, ecommerce and merchandising
Responsibilities
- Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
- Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
- Act as the subject matter expert for the supported brand(s) assortment and strategy
- Primary point of contact for issues pertaining to online SKU presentation and brand performance
- Build presentations with suppliers and merchants to support strategic plans and analyze execution
- Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
- Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
- Create project plans and align with merchandising and supplier to drive execution
Benefits
- 401k with up to 4.25% match
- Discounted Employee Stock Purchase Plan (15% discount of strike price)
- Tuition-Free Education
- 10-week Maternity/Parental Leave
- 10% Associate Discount
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
