Analyst-Digital Brand Advocate

Lowe's Companies, Inc.•Mooresville, NC

3d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth. Work with a Winning Team On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills. Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

Requirements

Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience

Nice To Haves

Experience in vendor management systems, digital marketing, ecommerce and merchandising

Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
Act as the subject matter expert for the supported brand(s) assortment and strategy
Primary point of contact for issues pertaining to online SKU presentation and brand performance
Build presentations with suppliers and merchants to support strategic plans and analyze execution
Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
Create project plans and align with merchandising and supplier to drive execution