Analyst, Data Strategy & Analytics (Healthcare)

Kepler Group, LLC•New York, NY

48d•$28 - $34

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. The Analyst, Data Strategy & Analytics plays a critical role in ensuring client and company success, designing sophisticated measurement plans, measuring digital campaign performance, and developing deep insights to drive performance. This exciting, entry-level position requires strong quantitative skills, an analytical mindset, and a desire to be part of a tightly-knit team that's out to change the industry. Expect to learn A LOT about cool technologies, digital media, and marketing strategy quickly.

Requirements

Bachelor's degree with background in business, marketing, or other analytical discipline
Strong quantitative skills, and comfort with MS Excel, data analysis and internet technologies
Strong interest and/or experience in marketing, data analysis, and data visualization, ideally in digital media (including display, mobile, social and search)
Excellent listening and communication skills with strong ability to create and build relationships
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, team-based environment

Nice To Haves

Some knowledge of programming languages to aid in analysis and automation (e.g. SQL, Python, R) is helpful, but not required

Responsibilities

Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
Develop data visualizations (Datorama) for 2-3 brands, consolidating a variety of disparate data sources into a single, one-stop dashboard brands can use to keep a pulse on real-time performance
Support data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights
Cultivate an understanding of clients' key business questions and success drivers and contribute to strong client relationships through consistent delivery of high quality reporting and custom deliverables
Learn to use measurement and analytics tools used by the team (Google Tag Manager, Google Analytics, Datorama, SQL, Python, etc.) to support reporting, analysis, and process development