Analyst, Cust Relation Mktg - Mark & Graham

Williams-Sonoma•San Francisco, CA

17d

About The Position

You will be part of the Pottery Barn Teen Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. As a Digital Marketing Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI’s. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing the Pottery Barn Teen’s marketing spend. You will interact regularly with brand, finance, customer analytics and cross-channel representatives. A successful candidate should have exposure to digital marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.

Requirements

BA/BS Degree in Marketing, Business, or related field
1+ year of experience in Digital Marketing
Enthusiastic and self-motivated, with the ability to lead projects proactively
Analytical, proactive, problem-solver with insatiable curiosity
The ability to see trends and to extract actionable insights from data to drive results
Strong organization and interpersonal skills; excellent written and oral communication skills
The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
Intermediate to advanced Excel skills (v-lookups, pivot tables)
Meticulous attention to detail
Ability to build effective relationships within the team and with cross functional partners & vendors

Nice To Haves

Experience with a web analytics system is a plus

Responsibilities

Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements
Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs
Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
Leverage available analytic tools to gather data and make marketing strategy and investment decisions
Manage monthly financial forecast and accruals
Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
Work with team members and key business partners to create, present, and implement seasonal strategies
Support the team in various brand initiatives & marketing programs
Contribute to the preparation of monthly presentations to brand partners
Analyze competitive marketplace and follow marketing trends

Benefits

A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial, and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops and learning programs
Speaker series