Analyst, Advanced Advertising

Paramount • New York, NY

25d

About The Position

Advertising is evolving—powered by big data, predictive analytics, and audience segmentation tools that transcend traditional boundaries. Paramount Advanced Advertising leads this transformation, delivering unified campaigns across linear, digital, and addressable TV platforms at unmatched scale.
As an Analyst on the Advanced Advertising Solutions team, you’ll play a key role in supporting the sales, activation, and performance analysis of audience-based campaigns across National Linear and Digital platforms. You’ll help evaluate and summarize audience segmentation methodologies, assess data quality and applicability, and contribute to the evolution of our proprietary optimization and reporting capabilities. Your success will be measured by campaign quality, operational efficiency, and client satisfaction.
This role requires a strong team player who thrives in a collaborative environment. You’ll work cross-functionally with Sales, Product, Operations, and external partners to ensure seamless execution and continuous innovation.

Requirements

• 1–3 years of experience in advanced TV, ad tech, consumer segmentation, or data-driven advertising; or relevant background in media buying, planning or operations
• Excellent written and verbal communication skills, with the ability to translate complex data concepts into actionable insights.
• Advanced in Excel
• Interest in advanced advertising and innovation
• Bachelor’s degree or equivalent

Nice To Haves

• An understanding of media math
• Experience with targeted media campaign activation across digital, addressable, programmatic, or linear TV is preferred.
• Understanding of media analytics, including data collection, aggregation, and visualization.

Responsibilities

• Assist in technical pre-sales for audience-based campaigns, offering expertise on data sets, KPIs, optimization strategies, and performance benchmarks.
• Collaborate with sales and client teams to monitor and track campaign performance to ensure seamless activation and post-campaign analysis across platforms.
• Monitor and maintain audience segments and delivery for active campaigns, ensuring accuracy and consistency across data vendors and viewership platforms.
• Analyze outputs from third-party data providers to validate segment performance and fidelity.
• Work closely with internal teams across Sales, Product, and Operations to align on campaign goals, troubleshoot issues, and share insights
• Provide day-to-day operational support

Benefits

• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level