Analyst, Ad Effectiveness
About The Position
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Job Description Location: New York, NY Reporting to Director of Ad ,Effectiveness the Analyst will support advertising effectiveness research across Conde Nast teams. The researcher will play a role in vendor selection, study design, management and research reporting. The candidate must have a background in research design and analysis and should have first-hand experience working with ad effectiveness research for an advertiser, agency, publisher or vendor. The ideal candidate will have good communication skills, self-motivation, and have a passion for research, analytics, and media. Duties and Responsibilities The Analyst will work across the Conde Nast portfolio of brands to execute methodologically sound research solutions that show the impact of digital and print advertising campaigns. Research will include all proof of performance studies: attitudinal brand lift, behavioral impact, sales/ROAS studies, and more. The Analyst will develop strong relationships with brand teams, sales teams, account management, ad operations, product, and data teams across the organization.
Requirements
- 1-3 years of experience working in digital advertising research/analytics – ideally with a research vendor, agency, or publisher.
- Must have knowledge of 3rd party measurement vendors such as Millward Brown Digital, Nielsen DBE (Vizu), comScore, Dynata, Lucid, ANSA, NCS, or similar.
- Research experience with standard attitudinal measurement.
- Knowledge of digital advertising operations ecosystem - display, video, native and social advertising, audience targeting, programmatic buying.
- Data analysis skills focused on delivering actionable insights with clear and concise findings.
- Ability to organize ambiguity and prioritize projects across multiple teams.
- A natural sense of curiosity.
Nice To Haves
- Experience with statistical software (SPSS, SAS, R, etc.) a plus.
Responsibilities
- Assist team in managing all aspects of research projects – helping design methodology, survey vehicles, monitor real-time dashboard reporting, recommend campaign optimizations, analyze data, and summarize findings in short form recaps as well as long form presentations.
- Coordinate between various stakeholders to ensure study set-up is executed timely ad accurately.
- Facilitate tagging, monitoring, and troubleshooting of studies to ensure that all impressions are measured and accounted for.
- Analyze campaign results at an overall level, and dig into data find the underlying story
- Assemble results from various sources to weave findings into a story told in client-facing presentations.
- Learn how to use multiple vendor interfaces to quickly and efficiently analyze data.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
