Analyst, Acquisition Strategy

Comcast • Philadelphia, PA

70d

About The Position

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Requirements

• Bachelor's Degree
• 2-5 Years of relevant work experience

Responsibilities

• Manages the documentation to track pacing to the annual budget, on a daily basis, by pulling reports, manipulating queries, and reformatting/combining data as needed to show budget spent and remaining budget.
• Develops recommendations for changes to bids for individual keywords, obtains approval, and implements changes, to optimize overall spend and prioritize campaigns.
• Continuously tracks spend per keyword to determine if additional recommendations/changes are needed to maintain budget as well as meet campaign goals.
• Consistently develops complex reports and fully leverages tools to develop insights and key drivers as well as complete overall analysis of performance of paid search campaigns, keywords, and online content.
• Maintains both existing and paused campaigns to ensure that any new or revised ad copy is accurately updated onto multiple tools, sites, and applications, over the course of a campaign.
• Builds and activates new campaigns.
• Performs daily search engine crawls to identify areas of opportunity for search engine optimization.
• Updates tagging to ensure ranking for high traffic and strategic keyword groups.
• Builds daily search engine optimization reporting.
• Performs keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Continually monitors and evaluates search results and search performance across the major search channels.
• Supports on strategy, development and execution of marketing campaigns to optimize the end to end digital customer journey.
• Collaborates with numerous cross-functional teams, such as User Experience Design, Merchandising, Product and Marketing Communications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.

What This Job Offers

• Job Type: Full-time
• Industry: Telecommunications
• Education Level: Bachelor's degree