AMR Customer Engagement Manager

Apple•Culver City, CA

14h

About The Position

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. The AMR Customer Engagement team, part of REMM, is dedicated to developing and delivering on an integrated customer marketing and experience strategy designed to inspire customers across all retail touchpoints in the United States, Mexico, Canada, and Brazil. They will leverage their expertise in retail marketing, campaign amplification, and event production to bring the creative power of Apple products to life across stores nationwide. DESCRIPTION The AMR Customer Engagement Manager will manage, lead, and grow the team responsible for creating meaningful marketing programs and campaigns for our customers aligned to our values and business priorities. They will lead Heads of Programming in our priority markets, and will be responsible for developing and delivering on an AMR customer marketing and experience roadmap across key in-store and digital formats that reach more customers through only-at-Apple experiences. They will do this by partnering with Worldwide and AMR leads across Retail and Apple including WW Today at Apple Programming, Apple Store Online, Field Leadership, Store Operations, Services, Public Relations, Product Marketing, Marcom, and more. This role will report into the Internal and Customer Engagement Lead in AMR.

Requirements

8+ years of progressive experience leading the strategy, development, and execution of large-scale, multi-market customer marketing campaigns, experiential marketing, or engagement programming.
5+ years of direct people management experience, including responsibility for performance management, career development, and hiring for teams of 3 or more individual contributors.
Proven ability to translate market-wide trends across culture, education, and technology (in both physical and virtual settings) into actionable marketing strategies and successful customer experiences.
Demonstrated success in leading the strategic development of marketing campaigns and content experiences that measurably increase audience engagement and achieve specific business objectives (e.g., brand affinity, customer acquisition, repeat visits).

Nice To Haves

Ability to synthesize problem statements, opportunities, and strategic approaches into clear, convincing, compelling briefs that tell a story to influence leadership and partners across the organization.
Deep understanding of digital content platforms (e-commerce and social commerce) and how they integrate with physical retail marketing.
Ability to manage multiple cross-functional teams including, but not limited to: Marcom, Public Relations, Product Marketing, Programming, Production, Creative, Retail Operations, Internal Communications, Training, Merchandising, Finance, Online Store, Store Strategies, Publishing, and Procurement.
Experience working with extraordinary brands, innovation, large cross-functional teams, and an understanding of the logistics for marketing activations and events of all sizes.
Flexible project management style with the ability to quickly adapt and effect change.
Ability to successfully navigate and execute multiple large-scale marketing projects simultaneously.
Ability to measure, analyze, and report on campaign and marketing performance.
Deliver reporting to multiple audiences including the executive level.
Strong presentation skills including experience presenting to large audiences and senior leadership.
Excellent collaboration, verbal and written communication, and networking skills.