AMO Region Marcom Specialist
About The Position
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Requirements
- Bachelor’s degree in Engineering, Marketing, Marketing Communications or related field
- Superior quantitative abilities, and written and verbal and interpersonal communications skills
- Must be flexible, creative and think strategically as well as tactically
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
- Proficient in Oracle Eloqua.
- Detail-oriented person with good project management skills; results driven
- Demonstrated success in the design and execution of integrated marketing programs.
- Possess strong business acumen, analytical skills and ROI analysis; ability to master DOMO
- Ability to thrive in always fast-paced, often chaotic environment.
Nice To Haves
- MBA preferred, technical knowledge a plus
Responsibilities
- Partner with MIM to understand marketing campaign strategy and evaluate region journey ROI metrics for best practices (with A-B testing) across multiple criteria including response rates, cost/revenue analysis, qualitative key learnings, and overall results and then recommend changes to improve existing tactics
- Conduct ongoing analysis to evaluate and measure marketing journey tactic effectiveness with the goal of continuous process improvement to maximize marketing program ROI
- Utilize DOMO to understand campaign ROI metrics to optimize marketing campaign journey tactical planning and goal setting; work with MIMs to develop market and customer insights to optimize the effectiveness of marketing territory events/programs
- Utilize Eloqua to build new campaigns, create emails and monitor results.
- Recommend and develop improved tactical marketing deliverables
- Serve as liaison to all MIMs to ensure tactical alignment to deliver territory marketing programs consistent with regional marketing campaign objectives, segmentation and results (new contacts, MQLs, etc.)
- Perform assessment of competitor marketing programs and tactics including marcom, events, web presence, etc. and propose marketing tactics to dilute or counteract competitive moves; also evaluate external, non-T&M companies
- Work cross functionally (with KGM) to improve and implement processes as needed.
- As the Keysight World marketing tactics lead, drive consistency of Global Keysight World branding, messaging and themes; design and coordination of Event ‘look and feel’; work with partners to establish sponsorships; interface with associated vendors and KW Program Lead; lead communications for event landing page design and creation, event promotion through multi-channels; develop presentation template and review presentation material for flow and visual interest/excitement; responsible for coordinating marcom aspects of PR event; development and deployment of handouts (USB?, hardcopy booklet?, e-book?); marcom budget and PO management and control
- Ensure that key customer successes are converted to customer success stories. Manage process: Review abstract for ‘fit’; write/edit success stories as needed; write with customer name or rewrite for generic version; possibly work directly with FEs on story
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
