Amazon DSP & AMC Programmatic Advertising Specialist

Sandisk•Irvine, CA

About The Position

We are seeking an Amazon DSP & AMC Programmatic Advertising Specialist to join our dynamic team in Irvine, United States. In this role, you will be responsible for developing, implementing, and optimizing programmatic advertising campaigns using Amazon's cutting-edge platforms, including Amazon DSP (Demand-Side Platform) and Amazon Marketing Cloud (AMC). Develop and execute programmatic advertising strategies using Amazon DSP and AMC to drive performance for our brands Analyze campaign data and metrics to optimize ad performance and maximize ROI Create and manage audience segments for targeted advertising campaigns Collaborate with cross-functional teams to align advertising efforts with overall marketing objectives Stay up-to-date with the latest trends and best practices in programmatic advertising and e-commerce marketing Provide regular performance reports and insights to stakeholders Manage budgets and ensure efficient allocation of advertising spend Troubleshoot technical issues related to campaign setup and delivery

Requirements

Proven experience in programmatic advertising, with a focus on Amazon DSP and AMC
Strong understanding of the Amazon advertising ecosystem and e-commerce marketing
Experience with programmatic campaign optimization and audience targeting
Bachelor's degree in Marketing, Advertising, Data Science, or a related field
Experience with third-party ad tech (i.e. Skai, Pacvue, Perpetua, DV360, The Trade Desk)
Excellent communication and interpersonal skills
Ability to work independently and collaboratively in a fast-paced environment
Excellent analytical and problem-solving skills
Strong attention to detail and ability to manage multiple projects simultaneously
Proficiency in using data visualization tools and creating comprehensive reports (i.e. Power BI, Tableau)
Proficiency in data analysis and interpretation, with the ability to translate insights into actionable strategies

Nice To Haves

Certifications in Amazon Advertising (DSP and AMC) and other relevant digital marketing certifications (preferred)

Responsibilities

Develop and execute programmatic advertising strategies using Amazon DSP and AMC to drive performance for our brands
Analyze campaign data and metrics to optimize ad performance and maximize ROI
Create and manage audience segments for targeted advertising campaigns
Collaborate with cross-functional teams to align advertising efforts with overall marketing objectives
Stay up-to-date with the latest trends and best practices in programmatic advertising and e-commerce marketing
Provide regular performance reports and insights to stakeholders
Manage budgets and ensure efficient allocation of advertising spend
Troubleshoot technical issues related to campaign setup and delivery

Benefits

You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.
Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan.
RSU awards are also available to eligible new hires, subject to Sandisk's Standard Terms and Conditions for Restricted Stock Unit Awards.
We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan.

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