ALUMNI DIGITAL MARKETING CAMPAIGN, Development & Alumni Relations

Boston University-posted about 1 year ago
Full-time • Mid Level
Boston, MA
Educational Services
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The Alumni Digital Marketing Campaign Specialist at Boston University Development & Alumni Relations (DAR) is responsible for building and executing digital marketing campaigns aimed at engaging alumni and driving donations. This role involves utilizing Salesforce Marketing Cloud and other platforms to manage omni-channel marketing efforts, ensuring effective communication and collaboration with various stakeholders to achieve campaign objectives.

  • Build, manage, monitor, and optimize campaigns on mobile, social, and web channels using Salesforce Marketing Cloud or similar platforms.
  • Take ownership of all campaign activations and ensure their successful execution.
  • Analyze and report campaign progress based on requirements, ensuring effective targeting and personalization.
  • Collaborate closely with colleagues and client-partners to understand campaign objectives and requirements, ensuring consistent messaging across channels.
  • Perform quality assurance testing before activating customer journeys.
  • Monitor campaigns to ensure deliverability and optimal performance.
  • Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed.
  • Create and deploy lead generation campaigns.
  • Bachelor's degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience.
  • Minimum three years of relevant experience.
  • Strong knowledge of digital marketing trends; data driven; strong reporting skills.
  • Exceptional communication and collaboration skills, with the ability to manage multiple concurrent projects under deadlines.
  • Creative and organized with a strong commitment to quality and consistency.
  • Technical knowledge of audience segmentation, lead generation, and data mining is a plus.
  • Overall marketing experience; a bonus if in an educational setting.
  • Strong interpersonal skills.
  • Marketing Cloud certifications strongly preferred.
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