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The Business Marketing Manager for AliExpress is responsible for developing and executing strategic seller acquisition plans to promote Alibaba International's products and services, particularly focusing on the AliExpress L2L business. This role involves collaborating with various program teams to ensure marketing initiatives are aligned and consistent, designing and implementing marketing campaigns, and optimizing lead generation and conversion rates through strong interdepartmental partnerships. The manager will also monitor market trends and assess the effectiveness of marketing strategies to maximize seller engagement and program success.