AI Specialist

National University

3d•$62,579 - $84,480•Remote

About The Position

The AI Specialist supports National University’s mission by enabling practical, scalable AI solutions that improve the prospective student experience and increase enrollment effectiveness. The AI Specialist partners across Marketing, Enrollment, IT, Analytics, Student Services, and Academics to implement AI-enabled tools and workflows, including conversational AI, personalization, content automation, and insight generation, across the full student lifecycle. They are highly execution-oriented, technically curious, and skilled at translating business needs into AI use cases that drive measurable outcomes in speed-to-lead, conversion, personalization, and operational efficiency.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Information Systems, Data/Analytics, or a related field required (or equivalent relevant experience).
Three (3) to five (5) years of experience in a role supporting digital marketing, CRM/MarTech, analytics, automation, AI tools, or enrollment-focused operations.
Familiarity with AI platforms and workflows (e.g., ChatGPT, Gemini, Claude) including prompt development for content, analysis, and segmentation.
Working knowledge of CRM and engagement platforms such as Salesforce CRM, Marketing Cloud (SFMC), lead routing tools, or comparable systems.
Experience supporting campaign execution or engagement workflows across at least one channel: email, SMS, web/chat, paid media, or automation journeys.
Ability to interpret performance data and support reporting using tools such as GA4, Looker/Tableau, Excel/Sheets, or similar dashboards.
Experience participating in UAT testing, QA validation, and workflow troubleshooting for digital tools, automation, or student-facing experiences.
Strong communication and collaboration skills, with the ability to translate business needs into clear requirements and actionable next steps.
High attention to detail, strong organization, and ability to manage priorities in a fast-paced, cross-functional environment.

Nice To Haves

Experience working in higher education, online learning, edtech, or enrollment environments preferred.

Responsibilities

AI Implementation & Execution Supports the deployment and day-to-day execution of AI-enabled initiatives that improve prospective student engagement and enrollment outcomes.
Configures, maintains, and optimizes AI-powered tools across channels such as website chat, SMS, email, CRM workflows, and lead engagement platforms.
Translates business needs into clear AI use cases, workflows, and operational requirements in partnership with Marketing, Enrollment, IT, and Analytics.
Assists in building scalable AI-driven engagement journeys that increase speed-to-lead, personalization, and conversion performance.
Develops and maintains prompt frameworks, response libraries, and conversation flows aligned to NU brand voice, compliance standards, and student needs.
Supports the continuous improvement of knowledge base content used by AI bots and automated engagement tools to ensure accuracy and consistency.
Creates AI-assisted messaging templates and content variations for SMS, email, and chatbot experiences to improve engagement and relevance.
Partners with stakeholders to ensure AI outputs remain student-centered, inclusive, and aligned to NU’s mission and programs.
Supports UAT and QA for AI experiences, including validating responses, routing, escalation logic, personalization rules, and system behavior.
Monitors AI bot and workflow performance, identifies breakdowns or friction points, and recommends improvements based on user behavior and outcomes.
Assists with A/B testing and experimentation to optimize AI messaging, prompts, and channel performance.
Maintains documentation of changes, testing outcomes, and enhancements to support repeatability and operational consistency.
Partners with Marketing, Enrollment, IT, Student Services, Academics, UX, and Compliance to ensure AI solutions are aligned, secure, and scalable.
Supports responsible AI adoption by adhering to governance standards, privacy requirements, data policies, and institutional guardrails.
Coordinates with technical teams and vendors to resolve issues, manage enhancements, and maintain stable performance.
Helps drive internal adoption through enablement resources, process documentation, and light training support for teams using AI tools.
Partners with Enrollment, Marketing Ops, and Analytics to improve full-funnel conversion performance: inquiry-to-application, application-to-enrollment, enrollment-to-start.
Identifies drop-off points and barriers across the prospective student journey using AI insights, behavioral data, and funnel diagnostics, then recommend targeted improvements.
Supports execution and optimization of down-funnel engagement workflows across SMS, email, chat, retargeting, and advisor follow-up sequences to increase completion and yield.
Helps implement and refine intent-based lead scoring, routing, and prioritization to improve speed-to-lead and ensure high-intent prospects receive timely engagement.
Tracks and reports key conversion KPIs and performance trends, translating data into actionable recommendations that improve enrollment outcomes and advisor efficiency.
Supports A/B testing and continuous improvement efforts to optimize messaging, timing, channel mix, and handoff effectiveness.
Performs other duties as assigned.