AI Research & Content Manager

Yotpo•New York, NY

3h•$110,000 - $120,000•Hybrid

About The Position

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth. If you’ve ever asked ChatGPT or Perplexity a shopping question, you’ve already glimpsed the next frontier of eCommerce where Large Language Models (LLMs) shape how consumers discover and trust brands. That’s where Yotpo Discover comes in. We’re leading Yotpo’s mission to make brands visible. We’re looking for an AI Research & Content Manager to establish Yotpo as a thought leader in the emerging world of AI-driven discovery. This is a hybrid role combining research, product marketing, and storytelling. You’ll work closely with Product, Customer Success, and customers to turn real data and outcomes into insights, narratives, and proof points that educate the market and support pipeline growth.

Requirements

4+ years in B2B SaaS content marketing, product marketing, market research, or similar
Research expertise: Track record designing studies, analyzing data, and creating compelling narratives
Customer storytelling: Portfolio of exceptional case studies showcasing business impact
Outstanding writing: Can write for technical and executive audiences across formats
Extreme autonomy: Self-starter who identifies opportunities, builds plans, and executes independently
eCommerce/martech experience: Understanding of how DTC brands drive growth and measure ROI

Nice To Haves

Experience with AI/ML products or emerging tech categories
Background in SEO, content strategy, or growth marketing
Familiarity with AEO, generative engine optimization, or AI search
Data analysis skills and comfort with analytics platforms
Webinar/video content experience
Network in ecommerce, Shopify, or DTC ecosystem

Responsibilities

Design and execute proprietary research studies on AI search trends, consumer behavior, and AEO impact
Analyze Discover product data to uncover market insights and media-worthy stories
Create research reports, infographics, and narratives that generate coverage in AdWeek, TechCrunch, Retail Dive
Identify emerging trends in AI search and translate them into content opportunities
Build relationships with Discover customers and conduct interviews to extract compelling success stories
Write comprehensive case studies showcasing quantifiable business impact (traffic growth, AI citations, revenue)
Develop multi-format customer content: case studies, video testimonials, quote cards, sales deck snippets
Create a library of proof points organized by industry, use case, and business outcome
Partner with Customer Success to identify reference customers and advocacy opportunities
Write authoritative long-form content: ebooks, guides, whitepapers, playbooks on AEO best practices
Develop webinar content teaching ecommerce brands how to win in AI search
Create website copy explaining Discover's value to different audiences (enterprise, mid-market, technical/business buyers)
Craft email nurture sequences and LinkedIn thought leadership content
Ensure all content is optimized for both human readers and AI search engines

Benefits

Category ownership: Lead Yotpo's thought leadership in Answer Engine Optimization
Direct impact: Your work shapes how the market perceives Discover and AEO
Autonomy: Freedom to experiment with formats, methodologies, and strategies
Access: Direct partnership with Product team and high-performing customers
Visibility: Public-facing, high-profile work that builds your personal brand
Ground-floor opportunity: Define this function as Discover scales

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