AI-Native Digital Experience & SEO Automation Lead

Mattermost

2d•$95,000 - $120,000

About The Position

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams. We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success. To learn more, visit www.mattermost.com We are not hiring a traditional SEO specialist. We are hiring an AI-native digital operator who treats AI as infrastructure — not novelty — and owns the website as a performance engine. If you casually experiment with AI, this is not the role. If you design AI workflows, build automations, and continuously optimize digital systems, keep reading. The Role You will own Mattermost.com from a digital performance perspective. This is a hands-on builder role. You execute daily while continuously improving the system behind the execution. You will: Build and maintain pages in WordPress Launch landing pages quickly and efficiently Continuously optimize SEO and search visibility Automate repeatable workflows Design AI-assisted systems that reduce manual effort Treat the website as a growth engine, not a brochure

Requirements

3–6 years of B2B SaaS experience in SEO, digital growth, or web operations
Deep WordPress proficiency (required)
Strong technical SEO expertise (schema, internal linking, crawl logic, indexing)
Hands-on GA4 and GTM experience
Demonstrated use of AI tools beyond basic experimentation
Experience building automation workflows (n8n, Zapier, Make, APIs, etc.)
Proven measurable SEO, GEO, AEO, or conversion growth impact
This role may require the candidate to obtain and maintain a U.S. security clearance in the future.
As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.

Nice To Haves

You’ve built repeatable AI workflows
You understand structured prompting and prompt iteration
You proactively research and test emerging tools
You continuously optimize your own processes
You show intellectual curiosity and strong ownership
You are deeply committed to mastering AI-driven digital execution

Responsibilities

Build and update landing pages, blog posts, campaign assets, and conversion flows in WordPress
Maintain template consistency, schema integrity, tagging structure, and UX standards
QA releases for speed, mobile readiness, accessibility, and conversion logic
Collaborate with design and engineering while confidently building within templates independently
Troubleshoot HTML/CSS issues without hand-holding
AI-assisted keyword clustering and competitive research
Structured prompt frameworks for content briefs and optimization
Automated SEO audits
AI-assisted schema and metadata generation
Workflow automation using tools like n8n, Zapier, Make, APIs, or similar
AI-driven analysis of CRO tests and search performance
Integration of AI tools into repeatable systems
Own optimization of demo flows, navigation, and campaign landing pages
Use analytics and AI to identify friction and drop-offs
Design and test experiments continuously
Partner with demand generation and performance marketing teams to ensure conversion efficiency
Ensure tagging accuracy in GA4 and GTM
Maintain and improve reporting workflows (Looker Studio or similar)
Automate reporting and insight generation where possible
Partner across Salesforce, Pardot, 6sense, and related systems to ensure digital continuity