AI Engineer (Prompt)

TEGNA Inc. • Tysons, VA

118d

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. We’re hiring a versatile Prompt Engineer and AI builder to design, prototype, and ship rapid AI Solutions that power a modern media business spanning linear TV, digital, web, social, streaming, and apps. You’ll craft AI-driven tools that help creators find and shape stories, generate scripts and digital narratives, create thumbnails and intro videos, and build agents for accelerating sales and viewership. You thrive in ambiguity, think end-to-end, and bring fresh ideas that translate into working products.

Requirements

• About 5 years building AI-powered products or prototypes with hands-on ownership from concept to demo.
• Demonstrated excellence in prompt writing across text, image, audio, and multimodal use cases.
• Strong grasp of retrieval-augmented generation, agentic methods, and iterative evaluation.
• Proven ability to ship fast without sacrificing clarity, safety, or measurable outcomes.
• Comfortable working across media domains—content creation, audience engagement, and conversational experiences.
• Curious, adaptable, and energized by ambiguous problems and fast feedback cycles.
• Empathetic collaborator who listens to creators and stakeholders and turns needs into lovable tools.

Nice To Haves

• Advance degree in the field of AI or similar
• Prior work experience in the field of Media or Content

Responsibilities

• Build end-to-end AI Solutions: clarify the problem, design the approach, write the prompts and prototype quickly
• Create content intelligence workflows: discovery, ideation, outlining, script generation, narrative structuring, and quality review loops.
• Develop creative production assistants: prompts and pipelines for images, video intros, thumbnails, sound and music, and multimodal storytelling.
• Launch conversational and voice agents: design dialog flows, safety/guardrails, escalation logic, and measurable outcomes
• Implement retrieval-augmented workflows: grounding, chunking, indexing strategies, response synthesis, and guardrails for factuality and tone.
• Orchestrate multi-step agents: task decomposition, tool-use design, memory and context strategies, and failure/retry logic for reliability.
• Operationalize prompt systems: reusable prompt patterns, role/task separation, evaluation harnesses, and continuous refinement.
• Run lightweight experiments: define success metrics, A/B flows, human-in-the-loop review, rapid feedback incorporation.
• Ship scrappy, lovable MVPs: wireframe to clickable demo, auth and basic data flows, and deploy to a shareable environment for stakeholders.
• Collaborate cross-functionally: partner with content, product, audience, growth, and sales teams to prioritize high-ROI problems and validate solutions.
• Document decisions: assumptions, risks, test plans, and clear instructions so others can run, test, and extend your prototypes.

Benefits

• Comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas.
• Access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• 401(k) program with a 100% match from the company on contributions made up to the first 4% of pay.
• Nine free virtual doctor’s appointments with a physician through Teladoc.
• 12 free annual therapy sessions with a licensed clinician through Spring Health.
• Generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

What This Job Offers