AI Content Marketer

Reforge

83d • $136,000 - $184,000

About The Position

We are looking for an AI Content Marketer to own the creation and execution of content around our AEO (Answer Engine Optimization) strategy. In the past year, we've launched a suite of AI-powered product tools (Reforge Insights, Research, Build, and Reforge Launch) that are growing rapidly through product launches. We are now building the sustainable, compounding content engine that will fuel our next phase of growth. This role is helping build that engine by creating content that helps product teams discover us through AI-powered search. You'll work with top-tier AEO strategy experts who will provide direction, while you own the rapid, high-quality execution across every content format imaginable. This is a hands-on role for someone who thrives on variety, moves fast, and gets energized by seeing their content drive real business results. It will require juggling many initiatives, mastering new AI tools weekly, and becoming the Swiss Army knife of content creation. But you'll be instrumental in establishing Reforge as the go-to resource for product teams embracing AI.

Requirements

• You are a high-level individual contributor.
• You eat, breathe, and sleep content creation.
• Portfolio demonstrating range across written content, video, and visual formats
• A constant user and explorer of AI tools - you should already be using Claude/ChatGPT, image/video generation tools daily.
• Reddit, YouTube native. You understand the culture of what works and doesn’t work on those platforms.
• Proven ability to write clear, engaging content about professional topics for a product/engineering audience
• Video skills including recording, basic editing, and optimization for YouTube/social platform
• Exceptional project management - you can juggle 10+ concurrent initiatives without dropping balls
• Scrappy problem-solver who figures things out independently rather than waiting for detailed instructions
• Speed and quality in equal measure - you ship fast but maintain high standards
• Deep curiosity about AI, product development, and how people discover and evaluate tools

Responsibilities

• Multi-Format Content Creation - Write optimized blog posts, comprehensive guides, and landing pages about AI prototyping, user research, and product development tools
• Landing Page Creation - Format, write, and create landing pages in tools like Framer.
• Video Production - Script, record, and edit YouTube tutorials and how-to videos that showcase our tools and methodologies
• Community Engagement - Monitor and respond to relevant Reddit threads, Slack communities, and forums where product teams discuss challenges we solve
• AI Tool Mastery - Leverage ChatGPT, Claude, Midjourney, Runway, and emerging AI tools to 10x your content output without sacrificing quality
• Content Repurposing - Transform existing Reforge content (research recordings, course materials, expert interviews) into new formats optimized for discovery
• Performance Tracking - Work with AEO tools to measure content impact and iterate based on what drives actual leads and conversions
• Rapid Experimentation - Launch 20+ content experiments monthly across different formats and platforms to find what resonates

Benefits

• Remote-first & Flexible - Everyone does their best work in different environments.
• Top-tier Healthcare - Medical, Dental & Vision coverage with significant premium support.
• Health Savings Account - For those that choose to enroll in the HDHP, includes semi-monthly company paid contributions.
• Competitive Compensation - Salary + equity package aligned with top-tier tech companies.
• 401(k) - Opportunity to contribute to a 401k directly from your paycheck.
• Flexible PTO - Encouragement to take at least 10 days per year, with flexibility for more.

What This Job Offers

• Number of Employees: 51-100 employees