Affiliate Influencer Marketing Associate

Macy's • Costa Mesa, CA

284d

About The Position

Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. The Affiliate Influencer Marketing Associate will be responsible for the overarching strategy and management of affiliate influencer programing across North American Affiliate Subnetworks in partnership with the Director of Influencer & Affiliate Influencer Marketing. The Associate will oversee the planning and real-time optimizations of the affiliate influencer marketing budget to drive business outcomes. The Associate will have 7 years of proven success in developing and executing high-impact influencer affiliate campaigns that directly tie back to overall marketing strategies.

Requirements

• 7 years of experience in building and managing retail creator affiliate programs, specifically with North American Influencer subnetworks, with a strong understanding of affiliate marketing, creator partnerships, and brand ambassador programs.
• Proven track record of scaling creator networks programs, optimizing KPIs, and managing program budgets.
• Strong experience in managing external agencies and working with cross-functional teams.
• Exceptional analytical skills with the ability to report on campaign performance, analyze data, and drive actionable insights.
• Deep understanding of the retail and e-commerce landscape, including trends and best practices in affiliate and influencer marketing.
• Excellent communication and negotiation skills, with the ability to influence and lead across departments.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
• Experience with affiliate platforms, tools, and analytics (e.g., LTK, ShopMy, Motom, Collective Voice).

Nice To Haves

• Bachelor's degree or equivalent work experience in a related field.

Responsibilities

• Lead the development and execution of the North American affiliate subnetwork influencer marketing strategy to drive revenue and brand consideration.
• In partnership with Director and agency, manage and optimize the North American affiliate subnetwork influencer budget, ensuring effective allocation across brand priorities, campaigns, and partners.
• Oversee the planning of subnetwork campaigns, negotiate contracts and rates, and establish performance metrics to ensure maximum ROI.
• Collaborate with internal teams (e.g., Social Strategy, Creator Affiliate, Brand Influencer, Paid Media, Marketing Strategy) to align subnetwork influencer strategies with broader company initiatives.
• Develop and maintain relationships with top-tier subnetworks, and agency partners to ensure a steady pipeline of relevant talent and first to market opportunities.
• Continuously analyze performance data, generating insights and recommendations to refine strategies and optimize campaign effectiveness.
• Report regularly on campaign performance, financial metrics, and strategic insights to senior leadership.
• Establish co-reporting for weekly, monthly, seasonal and annual reports with peers across social and influencer team.
• Establish reporting cadence and dashboard with media and agency partners.
• Mentor and guide junior team members, fostering a collaborative and high-performance team culture.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

• Comprehensive health and wellness coverage.
• 401(k) match to invest in your future.
• Paid time off and eight paid holidays.
• Continuous learning and leadership development.
• Merchandise discounts.
• Performance-based incentives.
• Annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree