Affiliate & Ambassador Growth Manager

Local Crafts

101d • $70,000 - $80,000

About The Position

Are you passionate about affiliate marketing, influencer partnerships, and community growth? Do you thrive on building relationships, analyzing performance, and creating campaigns that drive real results? We’re looking for an Affiliate & Ambassador Growth Manager to own and grow our affiliate programs, creator partnerships, and brand ambassador community. In this role, you’ll develop strategies that increase sales, conversions, and new customer acquisition while fostering long-term connections with affiliates, ambassadors, and creators who love our brand. If you’re data-driven, relationship-focused, and excited about connecting authentically with the crafting, DIY, and maker community, we’d love to meet you.

Requirements

• 3–5 years of experience in affiliate marketing, influencer/creator partnerships, or community growth roles.
• Strong understanding of affiliate networks, tracking platforms, and performance marketing metrics (CPA, ROAS, LTV, etc.).
• Demonstrated ability to build and scale partnerships, from recruitment and onboarding through long-term relationship management.
• Proven track record of driving measurable growth through data-driven decision-making and campaign optimization.
• Experience creating and managing incentive structures, commission models, and performance-based campaigns.
• Excellent analytical skills with the ability to translate data into actionable insights and recommendations.
• Strong project management skills – able to juggle multiple programs, deadlines, and partner relationships.
• Exceptional communication and negotiation skills, with the ability to influence partners and work cross-functionally with internal teams.
• Proficiency in Excel/Google Sheets, CRM platforms, and affiliate tracking tools (e.g., Impact, Refersion, ShareASale, or similar).

Nice To Haves

• Experience building or scaling a brand ambassador or creator program from scratch.
• Background working with consumer brands in e-commerce, retail, or lifestyle products.
• Familiarity with content creation and social media platforms (Instagram, TikTok, YouTube, Pinterest).
• Creative mindset with the ability to collaborate on campaign ideas and storytelling with ambassadors.
• Passion for crafting, knitting, crocheting, sewing, DIY, or handmade goods, with an authentic connection to creative communities.
• Previous experience transitioning programs from manual processes to scalable systems or tech-enabled platforms.

Responsibilities

• Oversee and optimize affiliate programs across partner networks to drive performance and maximize ROI.
• Recruit, onboard, and nurture relationships with new and existing affiliates, ensuring alignment with business goals.
• Develop and execute strategies to increase sales, conversions, and new customer acquisition.
• Monitor affiliate performance, identifying opportunities to improve efficiency and scale results.
• Design and implement commission structures, promotional campaigns, and incentive programs to boost engagement.
• Provide affiliates with up-to-date marketing assets, product info, and performance best practices.
• Analyze key metrics (sales, conversion rate, CPA, ROAS) and deliver regular performance reports and insights.
• Explore new networks, technologies, influencers, and content partners to expand reach.
• Collaborate with Paid Media, CRM, and Digital Marketing teams to integrate affiliate initiatives into broader campaigns.
• Own our brand ambassador program - from monthly content planning to campaign execution.
• Manage, grow, and elevate relationships with creators and superfans, building long-term partnerships.
• Develop a content calendar in collaboration with ambassadors, ensuring authentic, on-brand storytelling.
• Coordinate outreach, negotiations, and contracts with ambassadors and influencers.
• Track and analyze ambassador program performance, including reach, engagement, and conversions.
• Provide monthly insights and recommendations to optimize future campaigns.
• Lead the transformation of our ambassador program from a manual, spreadsheet-driven process into a scalable, best-in-class program.

Benefits

• Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs)
• Healthcare Savings and Flexible Spending Accounts
• Company-paid Life, Short and Long-Term Disability, and worldwide travel assistance benefits
• Voluntary life and income replacement plans
• 401(k) Retirement Savings Plan with Employer Match
• Paid time off and holiday pay
• Employee discounts at all Local Crafts companies!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level