Aerospace & Defense Content Marketer

3M

129d • $109,202 - $133,469

About The Position

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. Working with global stakeholders, you will be responsible for defining and executing an integrated marketing strategy for the Aerospace & Defense vertical. With a deep understanding of the target audience for both new and existing solutions, you will play a crucial role ensuring our marketing materials are organized, impactful, engaging. We are seeking a proactive and strategic thinker to join our team as the Aerospace and Defense Content Marketer. This role is crucial in ensuring our A&D content remains sharp, updated, and aligned with market needs. You will be responsible for managing content governance, prioritization, and ensuring our materials reflect the latest industry standards and 3M solutions.

Requirements

• Bachelor's degree in Engineering, Business, Marketing, Marketing Communications or Communications (completed and verified prior to start)
• Two (2) years of experience in marketing, developing content and content strategy, messaging and marketing activation in a private, public, government or military environment

Nice To Haves

• MBA or advanced degree
• Strong communication and interpersonal skills and ability to work in a complex global organization
• Ability to work independently and as part of a team
• Proficiency in marketing software and Microsoft Office Suite
• Preferred understanding of the aerospace and defense industry

Responsibilities

• Ensure core product base content excellence and define core requirements, existing gaps and path to address them - for both existing and new products
• Help establish and maintain Aerospace brand guidelines and messaging hierarchies tailored to each vertical segment
• Support traditional marketing materials such as brochures, flyers, sales guides, product selectors as well as digital marketing venues including the Aerospace websites
• Collaborate with cross-functional teams to develop compelling marketing claims and articulate strong value propositions for end-users, map data gaps and plan to fix it
• Develop and measure user engagement metrics aligned to business and marketing objectives, sales and growth targets
• Monitoring and reporting of owned media metrics (e.g.: website)
• Help communicate content syndication platform needs to TEBG and Corporate teams for their development, deployment and maintenance of the platform
• Define, Identify and pilot on-boarding/education training tracks for internal team members

Benefits

• Medical, Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree