Advisor, Sustainer Acquisition - DRTV & CTV (P3)
About The Position
As a member of the Supporter Growth team, the Advisor, Sustainer Acquisition – DRTV & CTV will play a lead role in accelerating fundraising growth of Save the Children’s recurring donor base, with a primary focus on managing and optimizing traditional Direct Response TV (DRTV) and emerging Connected TV (CTV) channels. Reporting to the Senior Advisor, Supporter Growth, this role is responsible for acquiring new donors and driving measurable results through compelling creative, strategic planning, and performance analysis. Working with both internal teams and external agencies, this role will oversee day-to-day operations, vendor relationships, and strategic planning and optimization for the DRTV and CTV programs while supporting broader sustainer acquisition efforts across other channels. This role is central to achieving Save the Children’s ambitious goals to accelerate private revenue growth and will be instrumental in ensuring operational excellence and performance optimization across the sustainer acquisition portfolio.
Requirements
- Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience
- Experience in DRTV, CTV, or direct response media campaigns (non-profit experience preferred)
- Proven data guided acquisition or performance marketing experience including developing and implementing strategic marketing plans
- Demonstrated ability to analyze data, interpret trends, and translate quantitative insights into actionable strategies
- Proven successful track record of collaborative work and professional flexibility
- Proven ability to successfully meet communicated deadlines and navigate multiple competing priorities in a fast-paced environment
- Demonstrated communication and problem-solving skills while working with teams across the agency
- Willingness to develop new procedures and processes where they previously did not exist
- Positive attitude and desire to try new ideas
- Professional proficiency in MS Office suite
- Professional proficiency in spoken and written English
Nice To Haves
- Experience working with digital platforms and vendors
Responsibilities
- Together with the Senior Advisor, Support Growth, lead the planning, execution and optimization of the DRTV and CTV acquisition strategies to meet fundraising revenue and donor acquisition goals.
- Manage DRTV and CTV agency relationships.
- Oversee development of fundraising video creative, ensuring messaging aligns with brand guidelines and target audience objectives.
- Collaborate with internal teams to support the development of integrated cross channel campaigns.
- Support the Senior Advisor in developing and refining multi-channel acquisition strategies, with a focus on scaling high-performing tactics.
- Monitor campaign performance and provide actionable insights to improve efficiency and ROI.
- Create and evaluate testing plans in partnership with agency partners and internal teams.
- Develop and maintain dashboards and reporting tools to track KPIs and inform decision-making.
- Collaborate with the Senior Advisor on forecasting, budgeting, and strategic planning.
- Identify trends and opportunities to scale successful tactics across channels.
- Act as a strategic partner to internal teams including Audience Strategy and Supporter Development.
- Represent sustainer acquisition in cross-team forums and planning sessions.
- Contribute to internal reporting meetings, sharing test results and implications.
- Participate in industry benchmarking groups and conferences to stay current on best practices.
- Assist team and Mass Market Fundraising leadership team on ad-hoc projects and perform other duties as required.
- Stay informed on emerging trends in fundraising, marketing, and supporter engagement.
Benefits
- Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities
- Health: Competitive health care, dental and vision coverage for you and your family
- Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
- Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
- Retirement: A retirement savings plan with employer contributions (after one year)
- Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
- Employee Assistance Program : free and confidential assessments, short-term counseling, referrals, and follow-up services
- Learning & Growth: Access to internal and external learning & development opportunities and mentorships
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
