Advertising Strategist, Sales Development

Comcast • Towson, MD

156d • $72,264 - $108,396

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. The Automotive Sales Development Advertising Strategist is an outward, forward-thinking partner to Comcast Advertising Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve automotive advertisers' needs/objectives/goals.

Requirements

• Bachelor's Degree
• 5-7 Years of relevant work experience
• Strong understanding of the automotive market
• Proficiency in data analysis and data storytelling
• Experience in advertising and business development

Responsibilities

• Lead the development of initial campaign strategies for automotive clients, including discovery sessions, custom strategic presentations, and cross-functional coordination.
• Support Account Executives in client-facing meetings and presentations by providing automotive expertise, insights, and recommendations.
• Conduct proactive industry trend analysis to identify both 1:1 and scaled (1-to-many) opportunities.
• Collaborate with Sales and Leadership to deliver market intelligence and develop points of view for Comcast Advertising.
• Partner with the Measurements & Insights team, Business Development, and other internal resources to uncover new business opportunities and support revenue growth.
• Demonstrate a strong understanding of Comcast Advertising's portfolio and effectively communicate media strategy, technology, creative, sponsorships, data, attribution, and audience solutions.
• Develop discovery questions to uncover client goals, audience needs, and value propositions.
• Evaluate past campaign performance to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.

Benefits

• Base pay within the range of $72,264.43 - $108,396.64
• Commission eligibility for sales positions
• Bonus eligibility for non-sales positions
• Best-in-class benefits including physical, financial, and emotional support

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree