ADVERTISING SOCIAL MEDIA SPECIALIST

Chukchansi Gold Resort & Casino•Coarsegold, CA

15h

About The Position

SUMMARY: Responsible for coordinating the creation process of video and digital advertising content, from initial concepts to final product, aimed at branding and marketing the Casino property and its amenities. Supports the Videographer and Advertising Production Supervisor. Ensures timely completion and surpassing of expectations for all video and digital projects through meticulous planning, effective communication, and efficient scheduling. Monitors the day-to-day digital and social media strategies across all platforms.

Requirements

Bachelor’s Degree in Film, Communications/Journalism, media or a related field required
Minimum of two to three years of casino experience in video, marketing or advertising preferred.
Clerical/office experience required.
Proven working experience in social media marketing, website and reputation management required
Training in film editing and other related software programs along with knowledge of online marketing and understanding of major social media channels (Facebook, Instagram, Twitter, Snapchat, etc.) required.
Excellent writing and communication skills required.
Knowledge of photography and filming.
Strong organizational and interpersonal skills required.
Must be proficient in the use of the computer using Microsoft Word, Excel, Power Point, and Outlook.
Ability to read, analyze, and interpret documents, such as safety rules, operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence.
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form.
Ability to deal with problems involving several concrete variables.

Nice To Haves

Knowledge of social media and analytics software (Sprout Social, Google Analytics, Facebook Insight, WordPress, etc.) preferred.

Responsibilities

Under the direction of the Advertising Manager or Digital Production Supervisor, researches, coordinates, and executes concepts for video creative needed for digital advertising and social media initiatives, ensuring alignment with overall marketing and advertising objectives.
Assist with the video equipment, lighting, cameras and props needed for set-up and break down for shoots.
Prepare the shoot timeline schedule along with cast, talent, crew and make-up artist needed for each day’s shoot along with escorting needs.
Coordinate and communicate with internal departments for shoot locations and needs to ensure a smooth filming process and all P&P’s are followed.
Run errands and gather supplies needed for shoots.
Drive video projects through pre-production to the post-production process to achieve interesting video content while maintaining brand integrity.
Maintain guest behavior through monitoring, signage and locking down the set.
Contacting vendors and other administrative tasks.
Creates and maintains a social media editorial calendar, implementation & monitoring of the day-to-day activity for social media initiatives.
Assists in generating regular reports on advertising campaign performance, providing insights, analysis, and recommendations for improvement.
Monitors and responds to guest interaction and competitor activity.
Stay informed about the latest trends, best practices, and emerging technologies in digital advertising to ensure campaigns remain innovative and competitive.
Provides support with website content and verifies the accuracy of displayed information.
Assist with monitoring and responding to guest interactions and competitor activity.
Assists with website content and ensures information is displayed accurately.
Assists Special Events with promotions and Marketing Department as needed.
Maintains a consistent, regular attendance record.
Performs any reasonable request made by management to support the marketing department.
May be used as an usher as needed by management for events.