Advertising Manager

GE Appliances, a Haier company•Louisville, KY

3d•Onsite

About The Position

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? Location: Appliance Park - Louisville, KY (On-site) GE Appliances is seeking a results-driven Advertising Manager to support the execution of integrated marketing campaigns across our portfolio of brands, including Monogram, Café, Profile, and GE Appliances. This role plays a critical part in bringing campaigns to life—ensuring seamless execution across channels, strong cross-functional alignment, and high-quality delivery that reflects our brand standards. The ideal candidate is a highly organized, detail-oriented executor who thrives in a fast-paced environment. They bring a passion for marketing operations and continuously seek ways to leverage data, tools, and emerging technologies—including AI—to drive efficiency, improve workflows, and enhance campaign performance.

Requirements

Bachelor’s degree from an accredited college or university
5+ years of experience in marketing, advertising, or a related field (agency or in-house)
Proven ability to manage multiple projects simultaneously and meet deadlines
Strong attention to detail and commitment to executional excellence
Excellent communication and collaboration skills
Experience working cross-functionally in a matrixed organization
Familiarity with AI and/or marketing technology tools to drive efficiency and effectiveness
Willingness to travel up to 25%

Nice To Haves

Experience executing integrated campaigns across digital, social, and traditional channels
Familiarity with marketing, media, and project management tools (e.g., Workfront, Asana, media platforms)
Experience working with agencies or creative teams on asset development and campaign execution
Working knowledge of campaign performance metrics, reporting, and optimization techniques
Experience leveraging AI tools for marketing workflows, content creation, or analytics
Background in consumer marketing, retail, or agency environments

Responsibilities

Campaign Execution & Delivery Execute integrated advertising campaigns across digital, social, and traditional channels, ensuring alignment with brand strategy, business objectives, and target audiences.
Project & Timeline Management Own day-to-day campaign execution, including timelines, deliverables, and budgets—ensuring projects are completed on time, within scope, and on budget.
Agency & Partner Management Serve as a primary point of contact for internal and external agency partners, providing clear direction, timely feedback, and ensuring high-quality deliverables.
Cross-Functional Collaboration Partner closely with Brand, Product, Sales, and broader Marketing teams to align on campaign inputs, messaging, priorities, and execution plans.
Performance Tracking & Optimization Monitor campaign performance, compile and analyze results, and support ongoing optimization efforts to improve effectiveness and ROI.
Creative & Asset Management Oversee the development, review, and approval of creative assets—ensuring accuracy, consistency with brand guidelines, and compliance with legal and regulatory standards.
Social Media Execution Support end-to-end execution of social campaigns, including content capture, scheduling, paid amplification, community engagement, and performance reporting.
AI-Enabled Marketing Execution Leverage AI-powered tools and marketing technologies to streamline workflows, enhance content development, and generate actionable performance insights.
Consumer-Centric Execution Apply consumer insights and audience data to ensure campaigns resonate and drive meaningful engagement.
Budget Management Track and manage campaign-level budgets, including spend monitoring, invoice reconciliation, and ensuring adherence to approved financial plans.