Advanced Associate, Brand

Pearson

5h•$65,000 - $85,000

About The Position

The Advanced Associate, Brand is a hybrid strategist-operator who supports day-to-day brand management and helps strengthen relationships with families who act as brand ambassadors. This role synthesizes insights, ensures brand consistency across channels, and partners closely with external agencies, Creative Services, PR, and Social teams to mobilize ambassadors and amplify authentic family stories aligned to our brand platform. Families are one of the most credible voices of the Connections Academy experience. This role helps ensure our story is told consistently and authentically, building awareness year-round and confidence during enrollment peaks.

Requirements

3–5 years’ experience in brand marketing, community or advocacy programs, or consumer insights
Experience managing stakeholder relationships or ambassador/influencer communities
Experience with marketing analytics or social listening tools
Strong writing and editing skills
Strong project management and collaboration skills
Attention to detail and brand awareness
Strong organizational and communication skills
Cross-functional collaboration
Basic data analysis and reporting
Adaptability and problem-solving
Customer-focused mindset
Familiarity with project management tools and basic tracking systems

Nice To Haves

Education sector experience is a plus but not required.

Responsibilities

Support monitoring brand consistency across creative assets and copy
Collaborate with Marketing Strategy to develop creative briefs and campaign materials
Maintain and share brand and messaging resources including guidelines, editorial standards and other assets as required via the Digital Asset Management system
Partner cross-functionally with School Services, Enrollment, and Retention teams
Contribute to brand tracking and summarize trends in awareness and sentiment
Manage the operational rhythm of the Family Brand Ambassador program including onboarding and engagement
Build and maintain pipelines of ambassador activities and communications
Coordinate with PR and marketing teams on filming days, media opportunities, and campaigns
Develop ambassador toolkits including messaging guidance and social media content
Act as the main point of contact for ambassadors
Partner with social and agency teams to deliver brand and ambassador driven content
Brief ambassadors on campaign themes and coordinate asset collection
Work with Creative Services and communications teams on branded materials
Aggregate insights from surveys, campaign data, and social channels
Translate insights into actionable recommendations
Maintain dashboards tracking ambassador activity and content performance
Deliver monthly reporting and quarterly insights
Follow established workflows and approvals for creative and brand reviews
Partner with Marketing Strategy to ensure all content follows the correct processes
Maintain transparency and alignment across teams