Ads Platform Architect

Zeta Global

92d • $300,000 - $400,000

About The Position

As an AdTech (DSP) Architect at Zeta Global, you will be a key leader in designing, building, and scaling our Demand-Side Platform (DSP) architecture. You will be responsible for creating a technical vision and roadmap for high-throughput, low-latency systems that handle billions of requests per day. This role requires a deep understanding of the programmatic advertising ecosystem, distributed systems, and real-time bidding (RTB). You'll work closely with engineering, product, and data science teams to ensure our platform is performant, reliable, and innovative.

Requirements

• 10+ years of experience in software engineering, with at least 3-5 years in a lead architect or principal engineer role, specifically within the AdTech or MarTech space.
• Extensive experience designing and building high-throughput, low-latency distributed systems.
• Deep expertise in the programmatic advertising ecosystem, including Demand-Side Platforms (DSPs), Real-Time Bidding (RTB), Supply-Side Platforms (SSPs), and Ad Exchanges.
• Proficiency in programming languages such as Java, Scala, or Python.
• Strong experience with big data technologies and frameworks (Spark, Kafka, Hadoop, HDFS).
• Expertise with cloud platforms (preferably AWS) and related services.
• Experience with various data stores, including both SQL and NoSQL databases (Cassandra, DynamoDB, ScyllaDB, Redis).
• Familiarity with containerization and orchestration technologies (Docker, Kubernetes).
• Excellent communication, presentation, and interpersonal skills.

Nice To Haves

• Experience with Large Language Models (LLMs) and Generative AI applied to advertising, such as for ad copy generation, creative optimization, or personalized messaging.
• Experience designing and implementing agentic workflows that enable autonomous decision-making and optimization in a real-time environment.
• Experience with machine learning or AI model serving for real-time applications.
• Experience with open table formats like Apache Iceberg or Apache Hudi.
• Familiarity with microservices architecture and event-driven design patterns.
• A track record of contributing to open-source projects or speaking at industry conferences.

Responsibilities

• Lead the design and implementation of scalable, high-performance, and resilient AdTech solutions, with a specific focus on the DSP.
• Design and evolve the architecture of our real-time bidding system, targeting, and optimization algorithms.
• Define the technical roadmap and vision for our AdTech stack, evaluating new technologies and making build vs. buy decisions.
• Architect and implement intelligent systems using AI agents and agentic workflows to automate and optimize end-to-end marketing campaigns, including audience segmentation, creative generation, and real-time bid adjustments.
• Partner with engineering, product, and data science teams to translate business requirements into technical specifications and deliver innovative features, including those powered by Large Language Models (LLMs).
• Ensure system robustness, observability, and stability in a high-concurrency, low-latency environment.
• Provide technical guidance and mentorship to engineering teams, fostering a culture of technical excellence and continuous improvement.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees