Part-Time Ads Manager (Remote)

Plan Left

13d•Remote

About The Position

Join our digital marketing agency as a Part-Time Ads Manager to oversee paid advertising campaigns for multiple clients. This role requires full ownership of campaigns, managing them independently while collaborating with our marketing team to achieve measurable ROI. The position is remote with flexible hours and potential for full-time growth.

Requirements

5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
Proven track record of managing $10K+ monthly ad budgets
Demonstrated experience with A/B testing methodologies and statistical significance analysis
Experience assisting with or directing media creation for digital campaigns
Experience working in an agency environment managing multiple client accounts
Google Ads certification (required)
Strong analytical skills and proficiency with Google Analytics, Google Tag Manager
Ability to take full ownership of accounts with minimal supervision
Excellent written and verbal communication skills
Self-motivated and able to work independently
Experience with reporting tools (Google Data Studio, Looker Studio, or similar)
Available during 9am-5pm Central Time at least 4-6 hours presence for team collaboration

Nice To Haves

Meta Blueprint certification (preferred)
LinkedIn Ads experience
Microsoft Ads (Bing) experience
Experience with landing page optimization and CRO
Experience with unit testing frameworks for digital marketing campaigns
Basic design skills (Canva, Adobe Creative Suite basics)
Familiarity with CRM systems (particularly lead tracking and attribution)
E-commerce advertising experience (Shopify, WooCommerce)
Local service business advertising experience
Experience with JIRA or project management tools

Responsibilities

Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
Take full ownership of campaign performance and results from strategy through execution
Manage multiple client ad accounts simultaneously with varying budgets and objectives
Conduct keyword research, audience targeting, and competitive analysis
Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
Implement unit testing methodologies to validate campaign components before launch
Monitor campaign performance daily and make data-driven optimizations
Manage ad budgets efficiently to maximize ROI for clients
Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
Proactively research and recommend new media opportunities and platforms to expand client reach
Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches
Develop advertising strategies aligned with client business goals
Stay current on platform updates, best practices, and industry trends
Identify opportunities for campaign expansion and improvement
Recommend budget adjustments based on performance data
Collaborate with content and design teams on ad creative needs
Create clear, actionable monthly performance reports for clients
Provide strategic recommendations based on campaign data and market insights
Communicate campaign performance, insights, and recommendations to account managers
Participate in client calls when needed to discuss strategy and results
Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.