Adobe Target Lead

Shift Paradigm

12h

About The Position

SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. We are seeking an experienced Adobe Target contractor to support experimentation and personalization within a broader Adobe marketing technology ecosystem. This role will focus on hands-on configuration, execution, and optimization of web-based tests and targeted experiences, while collaborating closely with internal teams and client stakeholders to define and refine experimentation strategies. Engagement Details Contract Hours: 40 for first 4-6 weeks, then 25% Client Load: 1–2 concurrent accounts Role Type: Independent Contractor (IC) Duration: Ongoing (multi-month) with extension potential Location: Ideally US/Canada, must overlap with client hours (CST); Possible occasional travel opportunities to client locations for workshops, training, etc.

Requirements

Strong hands-on experience working with Adobe Target in a production environment
Demonstrated experience configuring Target within a broader Adobe martech ecosystem (including AEP/RTCDP and CJA)
Experience designing and executing web-based A/B/n tests and experience targeting activities
Working knowledge of Adobe Launch and how it supports Target implementations
Comfortable working with audiences sourced from RTCDP and activated across channels
Ability to interpret test results and partner with analytics teams to derive actionable insights
Experience working in enterprise-scale digital environments with multiple stakeholders
Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders
Highly proactive, self-directed, and comfortable managing multiple workstreams
Detail-oriented and rigorous about QA, documentation, and validation
Comfortable working on a globally-distributed, remote team

Nice To Haves

Experience with more advanced personalization strategies in Adobe Target (e.g., geographic targeting, rules-based personalization)
Familiarity with Marketo for audience activation and ongoing email/SMS nurture programs
Experience advising internal or external clients on experimentation strategy and test design
Understanding of how experimentation data is leveraged within Customer Journey Analytics
Light JavaScript or front-end troubleshooting experience related to Target implementations (nice to have)

Responsibilities

Configure, manage, and optimize Adobe Target within a larger Adobe Experience Cloud stack, including integrations with Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Launch, and Marketo
Design, build, test, and deploy web-based A/B/n tests and experience target activities in Adobe Target
Partner with internal teams to translate business goals, hypotheses, and audience strategies into measurable tests and personalized experiences
Support more advanced targeting and personalization use cases over time, including geographic-based targeting and rule-based personalization
Ensure proper data flow and measurement between Target, AEP, and CJA to support reporting and insights
Advise on best practices and process optimization for experimentation design, audience usage, and test governance
Collaborate with internal and client stakeholders to help define test concepts, success criteria, and next-step optimizations

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume