Adobe Platform Functional Lead / Product Lead

Accenture•Philadelphia, PA

43d

About The Position

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. http://www.accenture.com/song You are: A cross-platform Adobe expert and functional strategist who thrives at the intersection of marketing, technology, and experience design. You bring deep knowledge of Adobe Experience Cloud and are passionate about translating business needs into scalable, integrated solutions. You lead with empathy, clarity, and a product mindset-guiding clients and teams through complex digital transformations. The work: Serve as the functional lead across Adobe Experience Cloud solutions including: Adobe Experience Manager (AEM) for content management and delivery Adobe Real-Time CDP for audience segmentation and activation Adobe Target for personalization Adobe Campaign for cross-channel orchestration Adobe Analytics for performance insights Adobe Workfront for marketing workflow and content operations Translate business goals into platform capabilities, roadmaps, and user stories Lead discovery workshops, define functional requirements, and guide solution design Own product backlogs, prioritize features, and oversee agile delivery teams Drive platform governance, onboarding of new brands/sites, and integration with CRM, CDP, DAM, and analytics systems Provide functional oversight for content authoring, personalization, campaign execution, and data activation Champion content supply chain transformation by streamlining content planning, production, approval, and distribution using Adobe Workfront and AEM Assets Evangelize Adobe best practices and innovation (e.g., GenAI, real-time personalization, predictive segmentation) Support change management, training, and stakeholder engagement across global teams

Requirements

Minimum 7 years of experience in marketing technology and operations
Minimum 3 years of hands-on experience with Adobe Experience Cloud platforms (AEM, RT-CDP, Campaign, Target, Workfront)
Minimum 2 years experience leading functional delivery and product ownership in agile environments
Bachelor's degree or equivalent (minimum 12 years of relevant work experience)

Nice To Haves

You hold Adobe certifications (e.g., AEM Business Practitioner, Adobe Campaign, RT-CDP, Workfront)
You've worked with GenAI tools for content generation and personalization
You're familiar with data modeling, API integrations, and cloud platforms (Azure, AWS)
You've led multi-brand, multi-region digital transformation programs
You have an MBA or advanced degree in marketing, technology, or business
Strong understanding of digital marketing workflows, content lifecycle, and customer journey orchestration

Responsibilities

Serve as the functional lead across Adobe Experience Cloud solutions including: Adobe Experience Manager (AEM) for content management and delivery
Adobe Real-Time CDP for audience segmentation and activation
Adobe Target for personalization
Adobe Campaign for cross-channel orchestration
Adobe Analytics for performance insights
Adobe Workfront for marketing workflow and content operations
Translate business goals into platform capabilities, roadmaps, and user stories
Lead discovery workshops, define functional requirements, and guide solution design
Own product backlogs, prioritize features, and oversee agile delivery teams
Drive platform governance, onboarding of new brands/sites, and integration with CRM, CDP, DAM, and analytics systems
Provide functional oversight for content authoring, personalization, campaign execution, and data activation
Champion content supply chain transformation by streamlining content planning, production, approval, and distribution using Adobe Workfront and AEM Assets
Evangelize Adobe best practices and innovation (e.g., GenAI, real-time personalization, predictive segmentation)
Support change management, training, and stakeholder engagement across global teams