Admissions Representative at Brooklyn Scholars Charter School

National Heritage Academies-posted 3 months ago
Part-time
Grand Rapids, MI
Educational Services
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The admissions representative (AR) role encompasses field marketing responsibilities with the following objectives: Foster awareness and consideration among parents for their school(s) and drive recruitment and facilitate enrollment of new families in their school(s). This position requires the AR to allocate their time between the school(s) and the local community. The AR leads the development of a marketing strategy to engage the local community through activities including community events, school tours, on-site school events, managing school social media presence, and conducting parent outreach. Additionally, the AR will heavily rely on CRM, population mapping tools, and other data sources to document activities, guide strategic planning, and make informed decisions. This position is part time and averages 20 hours per week.

  • Develop and execute school specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
  • Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.
  • Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
  • Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area to establish connections with parents and generate awareness.
  • Represent the school(s) at prominent community events, recruitment fairs, and other outreach initiatives to foster awareness of the school and align NHA solutions with parents' educational preferences for their children.
  • Provide expert guidance and support to clients by fostering strong relationships with parents and external partners. Extend invitations to prospective families to attend school-based events. Act as main point of contact for project-related communications.
  • Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiative aimed at attracting and onboarding new families.
  • Utilize and oversee the CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
  • Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
  • Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.
  • Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep new families engaged, excited, and informed, thereby minimizing erosion and attrition.
  • Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.
  • Demonstrated proficiency in Microsoft Office Suite and CRM (Dynamics) or sales management tools.
  • A bachelor's degree in marketing, business, or related field is preferred.
  • Prior experience in recruitment related work and a sales background is desirable.
  • Excellent written and verbal communication skills.
  • Must possess a customer-centric mindset and driven to attract and retain new parents.
  • Experienced in planning events and managing all elements of project delivery.
  • Approach is innovative and results driven.
  • Proficiency in building strong relationships and effectively communicating with diverse audiences.
  • Confident and skilled in analyzing and reporting data specifically in utilizing CRM, Excel, and other platforms.
  • Demonstrates an entrepreneurial spirit, a solution-oriented mindset, and exceptional ability to work independently.
  • Possesses a strong aptitude for successful sales closure.
  • Adaptable and thrives in ambiguous situations, managing uncertainty effectively.
  • With a high sense of urgency, possesses critical thinking, time management, and problem-solving skills, particularly when faced with disruptions.
  • Successfully plan and manage annual budgets with efficiency and precision.
  • Proficient with utilizing social media platforms such as Facebook, Twitter, and Instagram.
  • Medical, dental, vision, and prescription insurance.
  • Supplemental accident and critical illness insurance.
  • Flexible spending accounts.
  • Life insurance and disability insurance.
  • Retirement savings (401K).
  • Paid time off.
  • Tuition reimbursement.
  • Professional development.
  • Performance based bonus opportunity.
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