Admissions Director

Serenity For Life•Georgetown, CO

About The Position

Serenity for Life is seeking a highly driven, operationally-minded Admissions Director to lead and elevate the full admissions function for our women's residential treatment program. This role goes well beyond traditional call handling-this is a leadership position responsible for owning the entire front-end revenue engine, from first inquiry through admission, census management, and ongoing pipeline optimization. The ideal candidate understands both the clinical nuance of working with complex female populations and the business discipline required to drive sustainable census growth. This individual will operate as a key partner to the CEO and leadership team, bringing structure, accountability, and insight to all aspects of admissions, outreach, and conversion.

Requirements

Demonstrated expertise in insurance verification and authorization, and the ability to work effectively with care and compassion with clients with varying mental health and/or substance abuse issues.
Proven track record of driving census growth and managing admissions pipelines
Highly analytical with the ability to translate data into actionable insights
Strong ability to talk through client and family insurance, payment, and perceived personal restrictions.
Operator mindset with strong ownership and accountability
High emotional intelligence with the ability to balance empathy and execution
Detail-oriented while maintaining a strategic, big-picture view
Comfortable in a fast-moving, environment with evolving systems and processes aligned with Serenity for Life's mission to deliver deeply individualized, clinically sophisticated care for women
Strong understanding of insurance verification, authorizations, and revenue cycle coordination
A commitment to providing exceptional and highly professional service that aligns with our type of facility.
Exceptional communication skills-able to engage clinically, emotionally, and professionally with families and referents
High degree of ethical conduct and professionalism.
Basic computer skills are required. Knowledge of or experience with the use of Google products is a bonus.
Skilled at embracing cultural diversity and exhibiting cultural competence

Responsibilities

Lead all inbound and outbound admissions activity, ensuring a high-touch, clinically informed experience for every prospective client and family
Oversee daily call center operations, including call handling, follow-up cadence, and conversion strategy
Implement and maintain best practices for call tracking, scripting, and quality assurance
Ensure all inquiries are responded to promptly and tracked through the full lifecycle
Own and manage the full admissions pipeline, from initial inquiry through admission and intake coordination
Maintain real-time visibility into census, bed availability, and projected admits/discharges
Develop and execute strategies to maintain target census levels (8–10 average, aligned with business goals)
Proactively re-engage warm leads and prior inquiries who have fallen off
Partner closely with Revenue Cycle Management (RCM) to ensure:
Insurance verification and authorizations are timely and accurate
Financial conversations are handled appropriately with families
Clean handoff from admissions to billing and clinical teams
Monitor key financial indicators tied to admissions performance
Provide consistent, data-driven reporting to the CEO and leadership team, including:
Call volume and conversion metrics
Lead sources and channel performance
Monthly census trends and forecasts
Admissions pipeline health
Identify trends, gaps, and opportunities, and make recommendations for improvement
Oversee alumni outreach efforts, including regular check-ins and relationship maintenance
Support long-term connection strategy aligned with Serenity's model (12–24 months of continued engagement)
Leverage alumni relationships to support referrals and brand reputation
Conduct targeted outreach to referring professionals, therapists, case managers, and partners
Support relationship development through follow-up, communication, and coordination with leadership
Act as an extension of the brand in all external communications
Own CRM utilization, ensuring clean data, accurate tracking, and reporting integrity
Build and refine admissions workflows, SOPs, and KPIs
Continuously improve conversion rates, response times, and overall admissions efficiency
Perform other duties as assigned